Pricing Opacity Is the Norm in This Category
Most companies selling roofing appointments do not publish a price. 33 Mile Radius states plainly on its own pricing page that its exclusive leads are custom quote only. Storm911, RoofNuts, Predictive Sales AI, and GenSales all sell appointment or lead services with no public rate card anywhere in their marketing. Quality Contact Solutions runs a different structure entirely: a retainer around $2,000 to $3,000 a month, blended at $25 to $49 an hour, which means you are paying for hours worked, not for appointments delivered.
What's Actually Included in the $199
VA Horizon's model is a $300 one-time setup, then $199 flat per appointment, and every appointment included in that price meets the following bar:
- Exclusive: not resold to another roofing company in your territory.
- Double-confirmed: confirmed before it lands on your calendar, not just booked once and hoped for.
- Matched to your written criteria: ZIP, segment, roof type, or whatever qualification bar you set, or it is not billed at all.
- No-show protected: if the appointment does not show, it is never billed.
- Billed weekly with receipts: a paper trail on exactly what you paid for, not a monthly invoice you have to take on faith.
The $300 setup is a one-time cost, not a recurring fee stacked on top of the per-appointment rate.
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We book exclusive, confirmed roofing appointments. $300 setup + $199 per booked appointment.
Book a Roofing CallHow It Compares to the Two Other Published Rate Cards
The Lead Giants runs tiered pricing: $200 per appointment at entry volume, $190 at mid volume, $175 at high volume, backed by a 24-hour no-show replacement guarantee. Minyona charges $75 to $150 per booked appointment plus a one-time $2,000 setup fee with no monthly retainer. VA Horizon sits at a flat $199 per appointment after a $300 setup, with exclusivity, double-confirmation, and a no-show-never-billed policy built into the base price rather than sold as an add-on tier.
Price alone does not tell you what is actually deliverable. Read the no-show and replacement policy on any vendor you compare, published or not, before deciding on price per unit.
Why Publish the Number At All
A quote-call gate is the default in this category, and it puts the burden on the roofing owner to book a call just to find out if a vendor is even in their budget range. Publishing pricing removes that friction and lets an owner self-qualify before ever picking up the phone. It is a genuinely uncommon choice in a category where custom-quote and hidden-rate models are the norm, which is the point.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- The Lead Giants, roofing appointments pricing
- Minyona, roofing leads pricing
- 33 Mile Radius, pricing
- Clutch, Quality Contact Solutions profile