Settle the Claim Facts Before You Drive Out
Write the claim sheet first: claim number, carrier, adjuster’s name and phone, the appointment window, the date of loss, and the homeowner’s name and cell. Then confirm your standing. Some carriers will not discuss a claim with a contractor unless the homeowner has authorized it, and some states treat negotiating a claim on a homeowner’s behalf as public adjusting, which takes a license. Settle with the homeowner, ahead of time, that you are there to point out and document damage, and tell the carrier you plan to attend. For how the three adjuster roles differ, start with our working with adjusters guide.
Next, corroborate the date of loss. NOAA’s Storm Events Database logged 5,432 US hail events in 2025, up from 5,373 in 2024, and an entry near the homeowner’s date is worth printing and bringing. Treat it as a record of a storm, not of a roof: it supports the timeline, but it does not show that this house was hit. If the homeowner’s memory of the date and the event record disagree, sort that out before the adjuster does.
Run Your Own Inspection First
Do not let the adjuster’s visit be the first time anyone has documented this roof. Get up there beforehand, or send someone who can, and capture a full photo set slope by slope, plus measurements. Mark each damage point on a rough sketch of the roof as you find it, with compass directions and slope labels. That sketch is the most useful thing you can hold on the day, because it lets you say “west slope, just below the ridge vent” instead of waving at shingles.
Write down what you find that is not storm damage, too: age wear, blistering, an old patch, foot-traffic scuffs. Volunteering it feels backwards, but an adjuster who discovers the problems alone starts doubting everything else on your list, and one who hears about them from you in advance starts trusting it. The test for every item is the same: if you cannot show it, it does not go on the list.
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Book a Roofing CallBring a Damage Map and a Short List
Print the sketch and the list on one page. The list names the handful of things you most want the adjuster to look at, each tied to a photo number from your set: a run of hail hits on the west slope, creased tabs along the ridge, dented soft metals on the vents, a lifted section by the chimney flashing, a stained ceiling in the back bedroom. Keep it to what you can prove. A short list of true items gets read, and a long list of maybes gets skimmed.
Pack for the roof as well as the paper. Bring a ladder you trust and whatever safety gear your company requires, a camera or tablet with room to spare, chalk, a tape, a pitch gauge, a notepad, and a way to show the adjuster a photo on a screen without climbing back down. Adjusters work differently: some climb, some fly a drone, some look from the ladder, and carriers have their own rules about it. Ask how this one plans to inspect and fit your kit to that.
Run the Walk: Sequence, Questions, and Tone
Greet the homeowner first, agree on the route with the adjuster, and let them lead. Walk the same sequence they do so you are never reaching over their shoulder. When you want something noted, ask instead of telling: “Would you add the dents on the two vent covers while we are here?” “Which slopes are you counting as damaged?” “Is there anything you need me to open up or show you?” The last question matters most, because it signals you will cooperate and it surfaces what the adjuster does not yet believe. In Verisk’s 2025 roof data, reported by Insurance Business Magazine, an average repair came to $4,699 and an average replacement to $17,631, and the scope call made on this walk is what moves a claim toward one figure or the other.
Some things stay off the roof. Do not argue coverage, do not coach the number, and do not touch or rearrange anything that could be read as altering evidence. Do not discuss the deductible beyond one sentence: it is the homeowner’s to pay, and you cannot discuss ways around it, because offering to cover, absorb, or waive it is illegal in many states. When the adjuster says something you disagree with, write down the exact words and your question, and take it to the paperwork. Why two adjusters can read one roof differently is worked through in the repair versus replace guide.
Close the Meeting Before the Adjuster Leaves
Before anyone gets back in a truck, say back what you heard. “Just so I have this right, you are including the north and west slopes, noting the vent damage, and leaving the east slope out for now. Is that correct?” Then ask the logistics: when the estimate will issue, through what channel, who the desk adjuster will be, and whether the carrier plans to send a material report or a second inspector. A matching report is its own topic, and the scope of loss and ITEL guide shows when one comes into play.
Thank the adjuster and mean it. You will probably deal with this person or their desk again, and being easy to work with costs nothing. Take a last set of photos of the roof as the adjuster left it, including any test squares they marked, so your file shows the condition at the end of the visit.
Write It Up the Same Day
Send the homeowner a short recap while the visit is fresh: who attended, what the adjuster said would be included, what was left out, the date the estimate is due, and what happens next. Put the same facts in your file beside the day’s photos. Memory fades quickly, and a dated note written that afternoon outweighs a recollection weeks later.
When the estimate arrives, lay it next to your list and mark each item included, reduced, or missing. Missing items become supplement lines, and reduced items need their own proof. If the visit never produced a clear answer on something, ask for it in writing. All of it starts with a homeowner who is actually there. Every roofing appointment VA Horizon books is exclusive and double-confirmed, and a no-show is replaced, never billed.
What this means for you
- Confirm the claim facts and the homeowner’s authorization before you drive out. Carriers and states differ on whether and how a contractor may attend or speak to the claim.
- Capture your own photo set, measurements, and roof sketch first, including anything that is not storm damage. An honest list earns the credibility the rest of the list needs.
- Bring a short list of items you can prove, each tied to a photo number. A handful of true items gets read, and a long list of maybes gets skimmed.
- On the roof you are a guide, not a negotiator. Ask the adjuster to note what you point out, and keep coverage arguments for the paperwork.
- Never discuss ways around the deductible. It belongs to the homeowner, and offering to cover or waive it is illegal in many states.
- Say back what the adjuster will include and leave out, send a recap the same day, and match the estimate to your list line by line. Gaps become supplement lines.
Sources
The external data in this guide draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
