Why These Four Providers Are Not Interchangeable
Home improvement financing for a roof replacement runs through third-party lenders, not the roofing company itself, and four names come up most often in contractor conversations: GreenSky, Hearth, Service Finance Company, and EnerBank, now operating as Regions Home Improvement Financing after Regions Bank acquired it in October 2021. Each one prices its product differently, and the difference is not just cosmetic.
The gap that matters most to a contractor is not the interest rate a homeowner sees. It is the dealer or merchant fee the lender charges the contractor for offering the loan at all, since that fee, disclosed or not, ends up somewhere in the bid.
GreenSky: Wide Reach, an Undisclosed Fee Schedule
GreenSky, a Synchrony-affiliated lending platform, finances up to $100,000 per loan through third-party bank lenders and is available in all 50 states, with deferred-interest promotional windows of 3 to 24 months, meaning no interest is charged if the balance is paid in full before the promo period ends. The $100,000 loan cap is independently corroborated by LendEDU’s own review of the product.
What GreenSky does not do is publish its own dealer fee schedule. A competing lender’s published comparison puts GreenSky’s fees on 0% APR promotions at commonly 10% to 20% or more, explicitly noting that figure is an industry estimate rather than GreenSky’s own disclosed number, since confirming exact terms directly with GreenSky’s sales team is the closest thing to official guidance available.
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Book a Roofing CallHearth: A Flat Subscription Instead of a Dealer Fee
Hearth takes a structurally different approach. It gives contractors access to a network of 18 lenders, with financing available down to a 550 FICO score, APRs starting as low as 7.99%, loan amounts from $1,000 to $250,000, and terms of 2 to 12 years. Homeowners can also access 0% intro-APR credit card options through Hearth’s network, on 6 to 18 month terms.
Instead of charging a per-transaction dealer fee at any credit tier, Hearth bills contractors a flat annual subscription of roughly $2,000 to $6,000 a year, plus a one-time $99 setup fee. For a contractor running enough volume, that flat-fee structure can be materially cheaper than a percentage-based dealer fee on every job, though the math depends entirely on how many financed jobs actually close in a year.
Service Finance Company: the Longest Terms on the List
Service Finance Company, LLC is a nationally licensed sales finance company and an approved FHA Title I Lender under NMLS #140908, offering more than 50 financing programs across roofing and other home improvement trades. Terms range from as short as 12 months, structured as same-as-cash promotions, to as long as 144 months, with no prepayment penalties on any program.
The FHA Title I approval is worth noting specifically. It signals a level of federal oversight that not every home improvement lender in this comparison carries, which can matter to a homeowner doing their own diligence before signing.
EnerBank and Regions Home Improvement Financing: What a Live Rate Sheet Shows
EnerBank USA was acquired by Regions Bank in October 2021 and now operates as Regions Home Improvement Financing. A live contractor-facing financing page shows a 12-month deferred-interest plan, no payments and no interest for 12 months, that reverts to a 17.99% fixed APR on any unpaid balance once the promotional window closes. Standing installment options, without a deferral period, run 6.99% APR for up to 5 years or 9.99% APR for up to 12 years, with no prepayment penalty on either. Repayment terms across the product line span roughly 30 to 138 months.
One caveat is worth stating plainly: the contractor page carrying these numbers dates its rate disclosure to January 1, 2022, and notes the rates are subject to change. Treat the deferred-interest structure and the reversion mechanic as reliable, and confirm the exact current rate directly with EnerBank or Regions before quoting a homeowner a specific number.
What to Compare Before Picking a Lender
Price alone will not tell you which of these four fits a given sales process. A contractor running high volume with thin margins may prefer Hearth’s flat subscription over a per-transaction fee. A contractor whose homeowners skew toward fair or thin credit may care more about a 550 FICO floor than a headline APR. And any contractor whose homeowners ask hard questions about lender legitimacy has a real answer in Service Finance Company’s FHA Title I approval.
Whichever provider a company settles on, the deferred-interest reversion rate, the dealer fee structure, and the FICO floor are the three numbers worth confirming directly with the lender before a rep ever quotes a homeowner a monthly payment.
| Provider | Loan Range | Terms | Fee Structure |
|---|---|---|---|
| GreenSky | Up to $100,000 | 3 to 24 month deferred-interest promotions | Dealer fee not publicly disclosed; estimated at 10% to 20% or more on 0% APR promotions, per a competing lender |
| Hearth | $1,000 to $250,000 | 2 to 12 years | No per-transaction dealer fee; a flat $2,000 to $6,000 annual subscription plus a one-time $99 setup fee |
| Service Finance Company | Program dependent | 12 to 144 months | No prepayment penalty on any program; FHA Title I approved lender |
| EnerBank / Regions | Program dependent | 30 to 138 months | 6.99% to 9.99% APR standing options, or a 12-month deferred-interest plan reverting to 17.99% APR |
Rates and terms reflect each lender’s most recently published disclosures as of August 2026 and are subject to change. Confirm current terms directly with each provider before quoting a homeowner.
What this means for you
- GreenSky is the widest-reach option, financing up to $100,000 in all 50 states, but it is the only one of the four that does not publish its own dealer fee schedule.
- Hearth is the only lender here that charges contractors a flat annual subscription, roughly $2,000 to $6,000 a year plus a $99 setup fee, instead of a per-transaction dealer fee.
- Every deferred-interest or 0% promotional plan reverts to a materially higher standing rate if the balance is not paid off in time; EnerBank and Regions’ own rate sheet shows a 17.99% APR reversion on its 12-month plan.
Sources
The external data in this guide draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- Hearth, the best GreenSky alternative for contractors
- LendEDU, GreenSky home improvement loans review
- Hearth, contractor financing for your customers
- Service Finance Company, homepage
- Contract Exteriors, project financing and special offers