How to Vet a Roofing Appointment or Lead Vendor Before You Sign

Start With Exclusive or Shared, Because It Changes Every Other Answer

Before you compare a single price, find out if the lead or appointment is sold to you alone or sold to whoever answers the phone fastest. Shared marketplaces like Angi, HomeAdvisor, Networx, and CraftJack sell the same homeowner inquiry to three to eight contractors at once. Angi roofing leads run $15 to $85 or more on the low end and $40 to $120 for higher-value jobs, on top of an annual membership fee of roughly $300 to $400. HomeAdvisor charges an annual fee plus $45 to $110 per lead sent, shared among three to eight pros.

Exclusive appointment sellers work differently: the lead or appointment goes to you and nobody else. That distinction alone explains most of the close-rate gap in this market. Shared leads close at roughly 8% to 20% once every dead lead in the batch is counted, versus 25% to 35% for exclusive. If a vendor is vague about which model you are buying, that is the first question to pin down, not the last.

Ask for the Price in Writing, Not a Custom Quote

Some vendors publish real numbers. The Lead Giants runs tiered per-appointment pricing at $200 for entry volume, $190 at mid-volume, and $175 at high-volume, all public on their pricing page. Minyona publishes $75 to $150 per booked appointment (or $41 to $99 per lead if you buy that way instead), plus a one-time $2,000 setup fee and no monthly retainer. Other vendors, like 33 Mile Radius, quote custom pricing only after a sales call.

Published pricing is still the exception in this market, not the rule, which is exactly why it is worth asking for in writing before the first call ends. A vendor who cannot or will not put a number on paper makes it harder to compare them against anyone else, and that is sometimes the point.

Read the No-Show and Replacement Policy Before the Pricing Page

The price per unit only tells you what you will pay if everything goes right. The replacement policy tells you what happens when it does not. The Lead Giants publishes a 24-hour replacement guarantee on its pricing page, a specific, checkable commitment. HomeAdvisor's policy runs the other direction: credits only, no cash refunds, and early-termination fees that can run up to 30% of the remaining contract or, per contractor complaints tracked by the BBB and a documented lawsuit writeup, exceed $1,500.

Ask exactly what triggers a replacement (wrong number, no answer, not a real prospect) and how long you have to claim it. A full breakdown of what these policies actually guarantee, and what they do not, is worth reading before you sign anything.

Get Qualification Criteria in Writing, Not a Verbal Promise

"Qualified" means different things to different vendors, and if it is not defined before the appointment ships, you will find out what it means the hard way. Does qualified mean the homeowner confirmed a real need, or just that someone answered the phone? Does it account for whether the property is in your actual service area, or whether the homeowner is even the decision-maker? Get the specific criteria in writing, and get them defined separately for storm, retail, and commercial work if you sell into more than one segment.

Check the Contract for Minimum Orders, Auto-Renewal, and Early-Termination Fees

The line items that hurt most are rarely the per-unit price. Angi stacks an annual membership fee of roughly $300 to $400 on top of its per-lead pricing. HomeAdvisor's early-termination fees can run up to 30% of the remaining contract. Minimum order requirements can lock you into a volume before you know your own conversion rate. None of these show up on the vendor's homepage pricing table, they show up in the contract, so read that section before you sign, not after your first invoice.

A Five-Question Vetting Script for the Vendor's Own Sales Call

1. "Is this lead or appointment exclusive to me, or is it shared with other contractors?"
2. "What's the per-unit price, in writing, including any setup or membership fees?"
3. "What's your replacement or credit policy, and what's the claim window?"
4. "What specifically has to be true for an appointment to count as qualified?"
5. "What's the minimum order, contract length, and early-termination fee if this doesn't work out?"

Five questions, five answers, in writing. If you get all five clearly, you can compare that vendor against anyone else on an apples-to-apples basis. If you do not, you are buying on trust alone.

Sources

The external data in this guide draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.

• The Lead Giants, roofing appointments pricing
• Minyona, roofing leads pricing
• 33 Mile Radius, pricing
• LeadTruffle, Angi leads cost and pricing for contractors 2026
• Hook Agency, HomeAdvisor reviews

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