A Big, Fragmented, Understaffed Market
Roofing is a large market split across a huge number of small operators, and it is trying to grow while it cannot find enough people to do the work. That combination shapes almost every decision a roofing company owner makes about sales, from how many appointments a week is realistic to how much a missed one actually costs.
This page collects the sourced market-size, contractor-count, and labor numbers behind that picture. Every figure below links to where it came from.
What the Labor Shortage Means for Your Sales Pipeline
When crews are hard to hire and keep, every booked estimate has to convert. A canvassing team or call center that books appointments nobody can staff around does not fix the real bottleneck. Cross-reference the numbers below against your own show rate and close rate using the cost-per-booked-job formula.
Where the Growth Is Concentrated
Growth inside the market is not even either. Commercial and metal roofing are expanding faster than the category average, tied to the 20 to 30 year replacement cycle on commercial buildings and to storm and insurance claim severity, covered in full on the hail and storm damage statistics page.
The Numbers
The US roofing contractors market was valued at $92.5 billion in 2026, growing at a 5.0% CAGR from 2021 to 2026.
There were 108,598 roofing contractor businesses in the US as of 2026, up 2.6% year over year.
Roughly 80% of roofing industry activity now comes from renovation and re-roofing work rather than new construction.
About 156,800 people work as roofers in the US, with 6% job growth projected through 2034.
The construction industry needs to add roughly 349,000 workers in 2026 to keep pace with demand.
There were 259,000 open construction positions at the end of April 2026, up 25% year over year.
Immigrants make up 34% of all US construction workers, and more than 60% of workers in trades including roofing, drywall, and plastering.
The commercial segment of the North America steel roofing market is growing fastest of any segment, at a 4.2% CAGR, inside a market valued at $3.07 billion in 2022.
The industry-wide average roofing sales close rate for the largest US roofing companies is approximately 27%.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- IBISWorld, roofing contractors market size
- IBISWorld, number of roofing contractor businesses
- SchedulingKit, roofing industry statistics
- Roofing Contractor, construction workforce report (via ABC)
- Roofing Contractor, construction labor crunch
- Grand View Research, North America steel roofing market
- RoofLink, roofing industry statistics