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What does your in-house canvassing team really cost?

Quick answer: hourly wages plus per-appointment bonuses plus a cut of gross sales, divided by appointments booked. Enter your team's size and pay structure below and compare it, side by side, against exclusive booked appointments at a per-appointment rate you enter.

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Sourced defaults, no signup Runs entirely in your browser
$10-20/hr
Canvasser Hourly Base
$20-30
Bonus Per Appointment
1%+
Of Gross Sale
$150
Default Rate You Can Change
The Calculator

Wages, bonuses, and commission, added up honestly.

Set your team size and pay structure on the left. The comparison on the right assumes exclusive booked appointments at the same monthly volume, priced at the rate you enter.

Your Canvassing Team

Your own estimate, not a sourced industry figure. Adjust to match your team's history.

Enter the rate you pay or are quoted. VA Horizon sets its rate on a short call.

In-House Canvassing Team

Appointments booked / month52
Base wages$5,846
Appointment bonuses$1,299
Commission (1% of gross, on closed jobs)$2,748
Cost per appointment$190
Total monthly cost$9,893

Exclusive Booked Appointments, Matched Volume

Appointments booked / month52
Rate per appointment (your entry)$150
Cost per appointment$150
Total monthly cost$7,794
Monthly Difference At These Settings
In-house costs $2,099 more

Both estimates are based on the sliders above, not a guaranteed outcome. In-house does not include turnover, training, software, or management overhead. Recalculate with your own numbers.

How The Math Works

Three pay components, added together.

The in-house side sums three things every month: base wages, per-appointment bonuses, and a small commission on the gross value of jobs that close.

Base wages

Hourly wage × hours per week × 4.33 weeks × number of canvassers. Paid regardless of results.

Appointment bonuses

Bonus per appointment × total appointments booked that month. Paid on every booked appointment, whether it closes or not.

Commission

1% of average job value × appointments that close into signed jobs that month, using your close rate. Paid only on wins.

Total monthly cost is the sum of those three lines, divided by total appointments booked to get a cost per appointment. The exclusive-appointment side is simpler: appointments booked multiplied by the per-appointment rate you enter. VA Horizon sets its own rate on a short call.

This model only covers direct pay. It does not include recruiting cost, training time, canvassing software (SPOTIO, SalesRabbit, and similar tools), a canvassing manager's salary, vehicle or mileage costs, or turnover, all of which raise the real cost of an in-house team above what this calculator shows.

Sources

Every default, traced to a source.

No number on this page is invented. Here is exactly where each default came from.

FAQ

In-house vs VA Horizon, answered.

What pay structure do in-house roofing canvassers typically use?
Live discussion among roofing contractors on ContractorTalk describes a common structure of an hourly base around $10 to $20 per hour, a per-appointment bonus around $20 to $30, and 1 percent or more of the gross sale when a canvasser's appointment closes into a job. This calculator uses that structure as its cost model.
Does this calculator account for canvasser turnover, training, or management time?
No. It only models wages, per-appointment bonuses, and commission on closed sales. Real in-house canvassing costs typically run higher once you add recruiting, training time, canvassing software, a canvassing manager's salary, and turnover, none of which are included here.
Where does the appointments-per-canvasser-per-week number come from?
It is a user-adjustable estimate, not a sourced industry figure. Canvasser productivity varies enormously by market, season, storm activity, and rep skill. Set it to match your own team's actual history if you have one, or use it to test different scenarios.
Are exclusive booked appointments cheaper than an in-house canvassing team?
It depends entirely on your inputs, and this calculator is built to show you that honestly rather than assume an answer. A small, low-productivity in-house team can cost more per appointment than the rate you enter for exclusive appointments. A larger, highly productive team can cost less. Run your own numbers rather than relying on either as a default assumption.
Does a one-time setup fee change the comparison?
Only in the first month. The monthly cost shown here for exclusive appointments is appointment volume only, at the per-appointment rate you enter. Any one-time setup is not included, and VA Horizon sets its rate and setup terms on a short call.

Skip the hiring, training, and turnover. Just get the appointment.

VA Horizon books exclusive, double-confirmed roofing estimate appointments on a pay-per-booked-appointment model. Pricing is set on a short call. No-shows are replaced free. Book a 15-minute call to see your exact rate.

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