A canvassing result, without hiring a canvassing crew.
VA Horizon replaces door-to-door canvassing with phone-based outreach into the same storm-hit zip codes a canvassing crew would knock, at $300 one-time setup and $199 per booked appointment. You get the same target: homeowners inside an active hail or wind swath. You skip the hourly canvasser pay, the per-appointment bonus, the percentage of gross sale, and the hiring and turnover that come with running a physical door-knocking crew.
$300 setup + $199 per booked appointment.
A door-knocking crew is a payroll line, not a marketing expense.
Real pay-structure data from active canvasser-pay threads on ContractorTalk shows what a physical crew actually costs before you count hiring, training, and turnover.
Base pay is just the floor
ContractorTalk pay-structure threads put typical canvasser base pay at $10 to $20 an hour, before a single door gets answered. That is fixed cost whether the storm zone is hot or has already been picked over by three other crews.
Bonus stacks on top of base
On top of hourly pay, canvassers commonly earn a $20 to $30 per-appointment bonus plus 1% or more of the gross sale, per the same ContractorTalk pay-structure data. Your cost per appointment climbs with every closed job, not just every booked one.
Hiring and turnover are not in the sticker price
A canvassing crew still needs recruiting, vehicles or mileage, territory management, and a canvassing manager, on top of the wages themselves. None of that shows up in a per-door cost estimate.
You are managing headcount, not a campaign
A crew of canvassers is a management responsibility: scheduling, coaching, discipline, replacement when someone quits mid-storm-season. A calling program is a campaign you turn on, not a team you run.
How phone-based storm outreach replaces the knock.
Same target zone, same qualification bar, a different channel to reach the homeowner.
Storm-zone targeting
We work the same hail or wind-hit zip codes a canvassing crew would be sent to knock, built from your service area and the storm event you are responding to.
Phone outreach, not a doorstep pitch
A trained VA calls the homeowner directly, explains the storm event, and works through questions the same way a canvasser would on the porch, minus the driving between houses.
Qualified against your criteria
Roof age, visible or claimed damage, and homeowner status get checked on the call before anything moves toward your calendar.
Booked and double-confirmed
A qualified homeowner picks a time, then confirms again as the appointment approaches, so your crew is not driving to a house that already forgot the call.
One published rate, no bonus structure to manage.
$300 one-time setup, then $199 per booked appointment.
The setup fee covers your storm-zone targeting and calendar integration. After that, you pay $199 per booked appointment and nothing else. No hourly canvasser wages, no per-appointment bonus on top, and no percentage of the closed sale owed back.
Exclusive
Every appointment is booked for you and only you. It is never resold to another contractor.
Pay per booked sit
You pay when a qualified, double-confirmed appointment lands on your calendar.
No retainer
No monthly minimums and nothing owed between booked appointments.
Small one-time setup
Covers your list build, campaign, and calendar integration.
What counts as a qualified storm-zone appointment.
The same bar a canvassing manager would set for a physical crew, written down before outreach starts.
Inside the hail or wind swath
The homeowner sits inside the storm event you are targeting, not a nearby zip code that missed the damage.
Visible or claimed damage
Whether qualification requires visible roof damage, an active insurance claim, or both, set by you before calls go out.
Homeowner, not a renter
The appointment is with the person who owns the home and can authorize an inspection, the same standard a canvasser would check at the door.
Territory exclusivity
The zip codes worked for you are worked for you, not resold or reused for another contractor running the same storm event.
What replaces the door, and what does not.
This is a channel swap, not a downgrade. Here is what stays the same and what you stop paying for.
No canvasser payroll
No hourly base, no per-appointment bonus, no percentage of gross sale owed to a canvasser. One published rate: $199 per booked appointment.
No hiring or turnover cycle
No recruiting a canvassing team before storm season, and no scrambling to replace one who quits mid-run.
Same storm-zone precision
Outreach targets the same hail or wind-hit zip codes a physical crew would be sent to knock, sourced for your exact service area.
Double-confirmed, not just dialed
A canvasser gets one shot at the door. Every VA Horizon appointment is confirmed twice before it counts as booked.
Roofing canvassing, the virtual version, answered.
What is virtual canvassing for roofing companies?
How much does an in-house canvassing crew cost compared to VA Horizon?
Can phone outreach really replace door-to-door canvassing after a storm?
How fast can virtual canvassing launch after a storm event?
Does this replace canvassing for retail roofing too, not just storm work?
Turn the next storm event into calls, not a hiring project.
Book a 15-minute call. We map the storm zone or service area, lock your criteria, and start calling inside 48 to 72 hours.
Recommended next steps