Why Nobody Publishes This Table
Pricing transparency in outsourced appointment setting is bad everywhere, but it is not bad in the same way in every industry. Roofing and solar vendors compete openly on a published per-appointment number because that market rewards it. Commercial insurance and staffing vendors mostly quote a monthly subscription and stay silent on what any single appointment actually costs. Merchant services splits the difference: two vendors publish a clean number, the rest gate pricing behind a call.
The result is that a buyer comparing vendors across industries has no single reference point. Every general appointment-setting cost guide in this category (including our own) reports a blended, cross-industry range. None of them break the number out by vertical the way a buyer actually needs it broken out. This page does that, using VA Horizon's own real multi-vertical pricing data and the sourced competitor figures found in each sector's research.
How to Read a Retainer Next to a Per-Meeting Rate
| Industry | Closest published competitor rate | VA Horizon rate |
|---|---|---|
| Roofing | $175 to $200 per appointment (The Lead Giants, tiered public pricing) | $199 per appointment |
| Solar | $150 to $600 per appointment (RunsForYou); from $400 per appointment (Omnivortex) | $249 per appointment |
| Business Funding (MCA) | $75 to $200 or more per live transfer (MCA Leads Pro, The Leads Warehouse) | $200 to $400 per double-confirmed meeting |
| Merchant Services | $600 per appointment (Elite Call); $300 to $350 cost per lead, not per appointment (TopLead) | $250 to $450 per meeting |
| Staffing and Recruiting | $2,997 a month for 10 to 40 appointments, roughly $75 to $300 per appointment worked out (Cleverly); $5,250 to $9,250 a month, tiered (Sapper Consulting) | $300 to $550 per meeting |
| Commercial Insurance | $1,197 a month Flex cold calling; $2,950 or more a month Premium SDR (Superhuman Prospecting, a monthly subscription, not a per-meeting rate) | $300 to $550 per meeting |
| SaaS and Software | $150 to $600 for a standard ICP, $800 to $1,500 or more for complex or enterprise targets (industry estimate) | $350 to $600 per meeting |
| Marketing Agencies | $50 to $500 per meeting, with $150 to $400 cited as the typical fixed-fee range (industry estimate, vendor cited) | $250 to $450 per meeting |
Every VA Horizon rate above includes one flat $300 one-time setup fee and no monthly retainer. Rates billed on booked, double-confirmed meetings only, never on live transfers, contacts, or activity.
The Comparisons That Are Not Apples to Apples, and Why
Three of the rows above are not comparing the same product, and it matters that this stays visible instead of getting smoothed over into a single number. An MCA live transfer is an immediate, real-time phone handoff, not a booked and double-confirmed calendar appointment, so a $75 to $200 live-transfer price and a $200 to $400 double-confirmed meeting price are two different deliverables, not two quotes for the same thing. TopLead's $300 to $350 figure is its own published cost per lead, not a per-appointment price, despite TopLead running a pay-per-appointment model. Cleverly and Superhuman Prospecting both publish a monthly retainer, not a per-meeting rate at all, so the per-appointment figures shown for Cleverly are our own division of their published $2,997 a month across their stated 10-to-40-appointment range, not a number Cleverly itself publishes.
That inconsistency is itself the finding. A buyer who assumes every published number in this category means the same thing will compare a live transfer to a double-confirmed meeting, or a cost-per-lead to a cost-per-appointment, and draw the wrong conclusion about which vendor is actually cheaper.
The Numbers
Roofing appointment vendor The Lead Giants publishes tiered public pricing of $200 entry, $190 mid-volume, and $175 high-volume per booked appointment, with a 24-hour replacement guarantee. VA Horizon prices a roofing appointment at $199, plus a $300 one-time setup.
Solar appointment vendor RunsForYou prices booked solar appointments at $150 to $600, with a commission-only option available for closed installs. VA Horizon prices a solar appointment at $249, plus a $300 one-time setup.
Solar appointment vendor Omnivortex prices its exclusive, guaranteed solar appointments starting at $400 under its "Solar Pay Per Deal" model, a second published anchor point in the same $150 to $600 range RunsForYou occupies.
MCA lead vendor MCA Leads Pro publishes live-transfer pricing of $80 to $200 or more, alongside $50 to $120 for exclusive leads and $75 to $250 or more for a full submission with bank statements. VA Horizon prices a double-confirmed business funding meeting at $200 to $400, plus a $300 one-time setup.
MCA content site The Leads Warehouse publishes a separate live-transfer estimate of $75 to $150 or more, corroborating MCA Leads Pro's range at the low end and confirming the live-transfer product sits well under VA Horizon's double-confirmed meeting price, a different deliverable at a lower price point.
Merchant services vendor Elite Call publishes exclusive merchant-services appointments "as low as $600 per appointment," the single clearest published per-appointment price found in that category. VA Horizon prices a merchant services meeting at $250 to $450, plus a $300 one-time setup.
Merchant services vendor TopLead publishes a $300 to $350 cost-per-lead figure for its pay-per-appointment model, a price for a lead rather than a booked appointment, which is a narrower deliverable than either Elite Call's per-appointment price or VA Horizon's per-meeting rate.
Staffing vendor Cleverly publishes a $2,997-a-month rate for 10 to 40 appointments, which works out to roughly $75 to $300 per appointment across that range, a monthly retainer rather than a stated per-meeting price. VA Horizon prices a staffing meeting at $300 to $550, plus a $300 one-time setup.
Staffing vendor Sapper Consulting publishes tiered monthly pricing of $5,250 to $8,750 on a 13-month term or $5,750 to $9,250 on a 7-month term, again a retainer rather than a per-meeting rate, and roughly double Cleverly's published monthly starting point.
Commercial insurance vendor Superhuman Prospecting publishes Flex cold-calling from $1,197 a month and Premium SDR bundles from $2,950 a month, a monthly subscription with no stated per-appointment price. VA Horizon prices a commercial insurance meeting at $300 to $550, plus a $300 one-time setup.
For SaaS and software, the converging vendor-blog estimate for a mainstream B2B ICP is $150 to $600 per meeting, rising to $800 to $1,500 or more for complex or enterprise targets (industry estimate). VA Horizon prices a SaaS meeting at $350 to $600, plus a $300 one-time setup.
For marketing agencies, vendor-cited pay-per-appointment pricing runs $50 to $500 per meeting broadly, with $150 to $400 cited elsewhere as the typical fixed-fee range (industry estimate). VA Horizon prices a marketing agency meeting at $250 to $450, plus a $300 one-time setup.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- The Lead Giants, roofing appointments pricing
- RunsForYou, solar leads pricing
- Omnivortex, solar pay per deal pricing
- MCA Leads Pro, how much do MCA leads cost
- The Leads Warehouse, how much do MCA leads cost in 2026
- Elite Call, merchant services pricing
- TopLead, merchant services leads pricing
- Cleverly, appointment setting for staffing agencies
- Sapper Consulting, staffing lead generation services
- Superhuman Prospecting, commercial insurance leads pricing
- DemandNexus, appointment setting costs
- Intentamplify, pay-per-appointment lead generation