GhostRep Publishes Real Numbers
GhostRep sells its AI sales-coaching product as prepaid, no-subscription hour bundles that never expire, pooled into a shared company wallet rather than tied to individual seats. A 25-hour bundle costs $200 one time, working out to $8 an hour. A 100-hour bundle costs $600, $6 an hour, described on GhostRep’s site as a 25% savings. A 250-hour bundle costs $1,000, $4 an hour, a 50% savings. Payment is required before account activation, there is no auto-renewal, and GhostRep states plainly that usage-backed features pause until another bundle is purchased. Larger volumes require contacting sales directly.
Rilla and Siro: No Public Price, Demo Only
Rilla, one of the category’s most frequently named AI-coaching tools, discloses no pricing anywhere on its site. Every call to action is either “Schedule Your Demo” or a customer login, and a guessed pricing-page URL returns a 404. Siro follows the identical pattern: “Book a demo” is the only pricing-adjacent option, with a separate login reserved for existing customers. Neither vendor’s actual price can be confirmed without entering a sales conversation.
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Book a Roofing CallWhat a Third-Party Estimate Says, With the Hedge Intact
A buyer’s-guide site that tracks vendors without public pricing reports Rilla costs “typically range from $80 to $150 per user per month,” working out to roughly $960 to $1,800 per user per year, with a minimum annual contract “typically start[ing] at $10,000 to $20,000” and implementation fees of $1,000 to $5,000. The same source warns that “add-ons, integrations, and scaling expenses can increase total spend by 15 to 30%.” Its own methodology note is direct: the figures are “based on market data and user reports,” not Rilla’s own disclosed pricing, and the guide states plainly that “most companies only discover the real Rilla cost after booking a demo.”
A separate, different figure, $199 to $349 per rep per month, has circulated for this category but traces to a page that could not be independently loaded and verified. That number should not be treated as confirmed for Rilla or any other vendor in this comparison; only the $80 to $150 per user per month range above, from a page that did load, is usable, and it carries the buyer-reported, not vendor-published, caveat every time it is cited.
Budgeting the Category on the One Confirmed Number
A roofing company evaluating AI sales-coaching software has one confirmed, transparent price point to plan against, GhostRep’s $200 to $1,000 prepaid bundle range, and two demo-gated vendors whose real cost only surfaces after a sales call. The buyer-reported Rilla range, $80 to $150 per user per month plus a five-figure annual minimum, is useful as a rough budget sense check before that call, but it should be presented internally as an estimate to verify, not a quote to hold a vendor to.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.