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Roofing Comparisons

Angi Alternatives for Roofing Contractors

Quick answer

Angi and HomeAdvisor sell shared leads, typically resold to 3 to 8 contractors at once, for $15 to $120-plus per lead plus an annual membership around $300 to $400, and HomeAdvisor carries a 2023 FTC order over deceptive lead-marketing claims. Alternatives split into other shared marketplaces (Networx, CraftJack), exclusive-lead sellers (33 Mile Radius, Minyona), and appointment sellers that skip the lead entirely (The Lead Giants, VA Horizon at $300 setup plus $199 per booked appointment).

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$300 setup + $199 per booked appointment.

3 to 8x
Contractors Per Angi Lead
$45 to $110
HomeAdvisor Cost Per Lead Sent
30%
HomeAdvisor Early-Termination Fee
$199
VA Horizon Per Appointment

Six real alternatives to Angi and HomeAdvisor.

Angi's core complaint pattern is well documented: the same homeowner request resold to several contractors at once, credits instead of cash refunds on bad leads, and early-termination fees that can reach 30% of the remaining contract. These six alternatives are ranked by how directly they solve that specific problem, from other shared marketplaces through exclusive-lead sellers to appointment sellers that remove the resale risk entirely.

#1

Networx

$14 to $120+ per lead; roofing specifically runs $20 to $60

  • Offers a pricier "exclusive" tier ($15 to $120+) alongside its shared-lead pricing
  • Same shared-marketplace mechanics as Angi at a comparable or slightly lower price floor

Networx

#2

CraftJack

$13 to $72 per lead

  • The budget end of the shared-lead marketplace tier
  • Its BBB profile lists the entity within the Angi brand family, indicating it now operates inside that consolidated marketplace

BBB, CraftJack complaints

#3

33 Mile Radius

Custom quote only

  • Exclusive pay-per-lead, focused on storm and disaster-mitigation work
  • Claims its top partners close 90% of delivered leads (33 Mile Radius' own marketing claim, not independently verified)

33 Mile Radius

#4

Minyona

$41 to $99 per exclusive lead, or $75 to $150 per booked appointment, plus a $2,000 setup fee

  • Fully public pricing on both tiers, no monthly retainer
  • Publishes its turnaround time and dispute process openly

Minyona

#5

The Lead Giants

$175 to $200 per appointment, tiered by volume

  • Skips the lead entirely and sells the booked estimate directly
  • 24-hour replacement guarantee on bad appointments

The Lead Giants

Disclosed Position

VA Horizon

$300 one-time setup, then $199 per booked, double-confirmed appointment

  • Exclusive to your business, never resold, unlike Angi's 3-to-8-way resale pattern
  • No public FTC or comparable regulatory action
  • Free no-show replacement, not a credit or a dispute process

Six alternatives, one table.

Decision PointVA HorizonField
What you buyA booked, double-confirmed estimate appointment.A raw homeowner lead, resold to other contractors at the same time.
ExclusivityExclusive to your business, never resold.Angi/HomeAdvisor leads are typically resold to 3 to 8 contractors per lead. (source)
Pricing$300 one-time setup, then a flat $199 per booked appointment, published.$15 to $120+ per lead plus an annual membership around $300 to $400. (source)
No-show / bad-lead protectionFree replacement, no dispute process.Credits only, disputed case by case; early-termination fees can reach 30% of the remaining contract. (source)
Regulatory / trust recordNo public FTC action or comparable order.A 2023 FTC final order over deceptive lead-marketing and lead-quality claims. (source)

The honest read.

Angi and HomeAdvisor are not going anywhere. They still move real volume, and for a contractor who needs raw contact numbers and can absorb a low hit rate, the price floor is genuinely hard to beat. But the well-documented complaint pattern, resold leads, credit-only refunds, early-termination fees up to 30%, and a 2023 FTC order over lead-marketing claims, is exactly what pushes contractors toward these six alternatives. Networx and CraftJack keep the shared-marketplace mechanics at a similar price. 33 Mile Radius and Minyona sell exclusivity at a premium. The Lead Giants and VA Horizon go furthest and sell the booked appointment itself, removing the resale problem entirely rather than pricing around it.

Angi alternatives, answered.

Are Angi and HomeAdvisor leads worth it for roofers?
It depends on your tolerance for a low hit rate. Angi/HomeAdvisor leads are typically resold to 3 to 8 contractors at once, shared leads convert at an estimated 8% to 20% versus 25% to 35% for exclusive work, and HomeAdvisor carries a 2023 FTC order over deceptive lead-marketing claims. Some contractors still use it purely for volume alongside a higher-close-rate exclusive channel.
What are the best Angi alternatives for roofing contractors?
For shared-marketplace pricing, Networx and CraftJack are direct alternatives. For exclusivity at a premium, 33 Mile Radius and Minyona. For skipping the lead entirely and buying a booked appointment, The Lead Giants and VA Horizon, the latter at $300 setup plus $199 per appointment.
Does Angi resell the same lead to my competitors?
Typically yes. Angi and HomeAdvisor commonly resell the same homeowner request to three to eight contractors at once, according to published industry analysis. Every alternative on this list except the two other shared marketplaces (Networx, CraftJack) sells exclusivity instead.
What happened with the FTC and HomeAdvisor?
HomeAdvisor is subject to a 2023 FTC final order over findings related to deceptive marketing of its leads, including claims about lead quality and sourcing. That is a matter of public record, referenced here in the general terms it is documented, not a specific dollar figure this research independently verified.
Is Networx or CraftJack better than Angi for roofers?
They run the same shared-lead mechanics as Angi, so the honest comparison is price and volume, not model. CraftJack's $13 to $72 range undercuts Angi's $15 to $120-plus floor; Networx runs $14 to $120-plus with a pricier exclusive tier available. Neither solves the resale problem that drives most contractors to look at alternatives in the first place.

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