The Raw Data Underneath Every Product Is Free
NOAA’s Storm Events Database, maintained by the National Centers for Environmental Information, is free and public, with both an interactive search tool and bulk data downloads. Its records run from January 1950 through the current month, as entered by NOAA’s National Weather Service. Every commercial hail-tracking or storm-swath product on the market, HailTrace included, is ultimately built on top of raw storm-event data that anyone can pull from NOAA at no cost.
That does not make the commercial products redundant. What a company pays for when it buys a Verisk or HailTrace subscription is the processing, normalization, and delivery layer on top of the raw data, not the data itself.
Verisk and HailTrace: Enterprise Pricing, No Public Rate
Verisk’s LOCATION Hail product page describes what the tool does but discloses no pricing anywhere on it, consistent with Verisk’s broader enterprise, contact-sales model for its property and casualty risk data products. HailTrace follows the same pattern; its plans are reachable only through a demo request or a listed sales phone number, not a public price list.
One note worth flagging directly: a Verisk product specifically named PathTracker does not appear to exist under that name. A targeted search for it surfaced only Verisk’s actual named products, LOCATION Hail, LOCATION Wind, Respond, and Roof Age, none with public pricing. A roofing company that has heard the name referenced should not assume it is a real, purchasable Verisk product distinct from these.
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Book a Roofing CallAccuLynx: The One Adjacent Platform With a Public Starting Price
AccuLynx, a canvassing and CRM platform that bundles hail-data and storm features into a broader product, publishes an Essential tier starting at $250 a month, the one clear, publicly listed starting price among the products in this comparison. Add-on features, including SmartDocs, a customer portal, and SMS, are priced separately and not disclosed on the same page. AccuLynx is not a direct HailTrace substitute, since it is a full canvassing and CRM platform first and a storm-data feed second, but it is the closest thing to a transparent price point in this category.
Hail Recon: A Secondhand Number, Not a Confirmed One
A roundup comparing HailTrace alternatives reports Hail Recon pricing has been reported in the $999 to $1,999 a year range, attributing that figure to other industry sources rather than confirming it against Hail Recon’s own site. A direct attempt to load Hail Recon’s own pricing page returned an HTTP 403 error and could not be verified. Treat this figure as directionally useful, a rough sense of where Hail Recon sits relative to AccuLynx’s $250 a month, but not a confirmed, vendor-published number the way AccuLynx’s price is.
Three Real Options on the Pricing Spectrum
A roofing company weighing storm-tracking data has three real options on the pricing spectrum: pull raw NOAA data for free and build in-house processing, pay AccuLynx’s confirmed $250 a month starting rate for a bundled canvassing and storm-data platform, or enter a sales conversation with Verisk or HailTrace for enterprise-grade processed swath data at a price neither publishes. Hail Recon sits somewhere in that middle range based on secondhand reporting, but any number attached to it should be reverified directly with the vendor before it goes into a budget.
| Provider | Cost | Access Model |
|---|---|---|
| NOAA Storm Events Database | Free | Public interactive search and bulk download |
| Verisk LOCATION Hail | Not publicly disclosed | Enterprise, contact-sales |
| HailTrace | Not publicly disclosed | Demo request or sales phone number |
| AccuLynx | Essential tier from $250 a month | Public starting price; add-ons priced separately |
| Hail Recon | $999 to $1,999 a year (reported, unconfirmed) | Vendor’s own pricing page returned a 403 error on direct access |
Figures reflect each source’s most recently published or reported pricing as of August 2026. Confirm current rates directly with each vendor before budgeting.
What this means for you
- The raw storm data underneath every commercial product, NOAA’s Storm Events Database, is free and public with no subscription required.
- Verisk and HailTrace both operate on an enterprise, contact-sales model with no public price listed on either site; a product named PathTracker could not be confirmed to exist.
- AccuLynx’s Essential tier, starting at $250 a month, is the one confirmed public starting price among the named vendors in this comparison.
Sources
The external data in this guide draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- NOAA, National Centers for Environmental Information, Storm Events Database
- Verisk, LOCATION Hail product page
- RoofingSoftwareGuide, HailTrace alternatives storm tracking tools compared