What Property Data, Skip Tracing, and Reverse Skip Tracing Actually Are
These are three related but distinct data products. Property data is ownership, parcel, and contact information tied to an address, the raw material for a storm-swath list built from damage data rather than bought from a lead marketplace. Skip tracing takes a known property owner and finds current, reachable contact information for them, a phone number or address that has changed since the property record was last updated. Reverse skip tracing runs the process the other direction, starting from a phone number or partial address and working back to identity information. A roofer building an in-house list, rather than buying one, typically needs all three at different stages of assembling it.
BatchData’s Property Data Pricing
BatchData, operating as BatchData and BatchSkipTracing, sells property data in four tiers: Growth at $1,000 a month for 100,000 records, about a penny a record, Professional at $2,500 a month for 300,000 records, Scale at $5,000 a month for 750,000 records, and Enterprise at $10,000 a month for 3,000,000 records, about $0.003 a record. The per-record cost drops meaningfully at higher volume, but the entry Growth tier alone is already a real monthly commitment for a company that has not previously bought data this way.
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Skip tracing follows the same four-tier structure at a higher price point per unit: Growth runs $2,000 a month for 100,000 traces, about $0.02 a trace, up to Enterprise at $20,000 a month for 3,000,000 traces, about $0.007 a trace. Reverse skip tracing runs Growth at $3,000 a month up to Enterprise at $30,000 a month, at the same volume tiers as the other two products. The higher per-unit cost for skip tracing, relative to raw property data, reflects that it involves locating additional contact information, not just returning parcel and ownership records already on file.
What Building Your Own List Actually Requires Beyond the Data
Property data and skip tracing, however accurate, produce a list, not a conversation. Reaching the people on it requires a separate dialing tool: CallRail’s entry Lead Tracking plan runs $50 a month for 5 local phone numbers, 250 minutes, and 25 text messages, with call tracking, recording, transcription, and automation rules included. That is a distinct line item from the data itself, and a company weighing whether to build this stack in-house needs to budget for both, not just the property records or skip traces alone.
Build vs Buy: When the Per-Record Math Actually Makes Sense
At Enterprise volume, roughly $0.003 per property record, the per-unit cost is dramatically lower than at the Growth tier’s roughly $0.01. But that efficiency only pays off at real scale: a company would need to be pulling something close to 3,000,000 records a month to make the Enterprise tier’s math work, a volume that fits a large, multi-market operation, not a small canvassing crew weighing a packaged platform like SPOTIO or SalesRabbit instead. For most roofers, the realistic entry point into this category is the Growth or Professional tier, tested against a defined, smaller storm-swath area before committing further.
| Tier | Property Data | Skip Tracing | Reverse Skip Tracing |
|---|---|---|---|
| Growth | $1,000/month for 100,000 records (about $0.01/record) | $2,000/month for 100,000 traces (about $0.02/trace) | $3,000/month, same volume tier |
| Professional | $2,500/month for 300,000 records | Same four-tier structure | Same four-tier structure |
| Scale | $5,000/month for 750,000 records | Same four-tier structure | Same four-tier structure |
| Enterprise | $10,000/month for 3,000,000 records (about $0.003/record) | $20,000/month for 3,000,000 traces (about $0.007/trace) | $30,000/month, same volume tier |
All tiers bill monthly with annual-commitment options and include API access, per BatchData’s own published pricing as of August 2026.
What this means for you
- Property data drops from about a penny a record at the Growth tier to about $0.003 a record at Enterprise, a real per-unit efficiency gain, but only at a volume most small crews will never reach.
- Skip tracing and reverse skip tracing follow the same four-tier structure but cost more per unit than raw property data, since they involve locating additional contact information, not just parcel records.
- None of this data replaces a dialer. A platform like CallRail starts at $50 a month for 5 numbers and 250 minutes, a separate line item from the data itself.
Sources
The external data in this guide draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.