Free Roofing Tool

Shared leads or exclusive appointments? Run both sides of the math.

Quick answer: shared leads cost less per unit but close at roughly 8 to 20%. Exclusive appointments cost more per unit but close at roughly 25 to 35% (industry estimate). Move the sliders below and see which model actually costs less for your job target.

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Sourced defaults, no signup Runs entirely in your browser

$15-120

Angi Shared Lead Range

3-8

Buyers Per Shared Lead

8-20%

Shared Close Rate

25-35%

Exclusive Close Rate

The Calculator

Two models, the same job target.

Set how many jobs you need this month once. Then adjust each side's price and close rate independently, and watch both cost-per-job numbers update live.

Shared Setting

Jobs needed this month

Shared Lead Marketplace

Price per lead

Close rate to signed job

Contractors sharing this lead

Context only, already reflected in your close rate. Illustrative win-share if split evenly: 20%.

Leads needed per job7.1

Cost per booked job$357

Monthly spend at your target$3,571

Exclusive Appointment

Price per appointment

Starts at VA Horizon's published $199 flat rate. Slide down to compare against other published exclusive-appointment vendor rates.

Close rate to signed job

Exclusivity

Sold once, to you. Never resold to another contractor.

Appointments needed per job3.3

Cost per booked job$663

Monthly spend at your target$6,633

How The Math Works

Same formula, applied twice.

Both panels use the identical calculation: cost per booked job equals price divided by close rate, written as a decimal. Monthly spend equals cost per job multiplied by the jobs you set in the shared control at the top.

Shared lead side

Price ranges $15 to $120, sourced from Angi and Networx. Close rate ranges 8 to 20%, the published range for shared leads. Lower price, lower close rate: the two variables move against each other.

Exclusive appointment side

Price ranges $75 to $200, the published range across exclusive-appointment vendors, defaulting to VA Horizon's $199. Close rate ranges 25 to 35%, the published exclusive-appointment range.

Because both sides share the same "jobs needed this month" number, the monthly spend comparison is apples to apples: it is asking what it costs, on average, to reach the same number of signed jobs under each model's published price and close-rate ranges.

This tool will not always show exclusive appointments as cheaper. At the low end of shared-lead pricing and the high end of the shared close-rate band, shared leads can post a lower cost per job on paper. What the published ranges do not capture is variance and risk: shared-lead outcomes swing across a wide range because you are one of several contractors racing to answer, while exclusive appointments run a narrower, more predictable band because the appointment is already booked and confirmed before it reaches you.

Sources

Every default, traced to a source.

No number on this page is invented. Here is exactly where each default came from.

Angi/HomeAdvisor lead pricing ($15 to $120+/lead): LeadTruffle, Angi leads cost and pricing for contractors and Improve & Grow, is Angi worth it for contractors.
Networx roofing lead pricing ($20 to $60): Networx help center, how much do leads cost.
Shared vs exclusive close rate (8 to 20% vs 25 to 35%): industry estimate cited via LeadTruffle's Angi/HomeAdvisor guide for contractors.
3 to 8 contractors per shared lead: resale pattern documented by Improve & Grow and LeadTruffle.
Exclusive appointment pricing, $175 to $200: The Lead Giants, roofing appointments.
Exclusive appointment pricing, $75 to $150: Minyona, roofing leads.
Exclusive appointment pricing, $110 to $150: Peak Marketing Service, pay per appointment.
VA Horizon pricing ($199 per booked appointment, $300 one-time setup): published VA Horizon roofing pricing. See how pricing works.

FAQ

Shared vs exclusive, answered.

What is a realistic price range for shared roofing leads?

Angi and Networx publish roofing lead prices from roughly $15 to $120 or more per lead, depending on job value and market. Higher-value jobs, like full replacements, sit at the top of that range. The slider on this tool defaults to $50, a common mid-range price.

How many contractors buy the same shared lead?

On the major shared-lead marketplaces, one homeowner inquiry is commonly resold to 3 to 8 contractors at once. That is context for why shared close rates run lower, not a separate multiplier in this calculator's math.

Why does the exclusive appointment price default to $199?

That is VA Horizon's published flat rate per booked roofing appointment. The slider range, $75 to $200, reflects what other exclusive-appointment vendors publish, so you can compare VA Horizon's rate against the wider market, not just against shared leads.

Is exclusive always cheaper than shared per booked job?

No, and this calculator will show you that honestly. At the low end of shared lead pricing and the high end of the shared close-rate band, a shared lead can produce a lower cost per job than an exclusive appointment. The trade-off exclusive appointments sell is a narrower, more predictable range and no competing trucks, not a guaranteed lower price in every scenario.

Does a lower price per lead always mean a lower cost per job?

No. Cost per booked job is price divided by close rate, so a cheap lead with a low close rate can cost more per job than a pricier lead with a much higher close rate. Move both sliders together to see how the two variables interact.

Skip the race to the phone. Get the appointment already booked.

VA Horizon books exclusive, double-confirmed roofing estimate appointments at a flat $199 per booked appointment, plus a flat $300 one-time setup. No-shows are replaced free. Book a 15-minute call to see your exact rate.

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