VA Horizon vs Buying Aged Roofing Leads
Aged roofing leads are contacts collected weeks or months ago, already worked and left unconverted by another buyer, then resold at a discount to the $15 to $120+ marketplaces like Angi and Networx charge for fresh leads. This research found no independent close-rate benchmark for aged roofing leads specifically, so VA Horizon's alternative is simpler to plan around: a fresh, double-confirmed booked appointment for $300 setup plus $199 per appointment, never resold and never aged.
$300 setup + $199 per booked appointment.
VA Horizon vs Aged Roofing Leads
| Decision Point | VA Horizon | Aged Roofing Leads |
|---|---|---|
| What you buy | A booked, double-confirmed appointment, set this week. | A contact someone else already worked and sold once before, resold to you at a discount. |
| Freshness | Every appointment is set on your criteria, in real time. | Aged leads were originally collected for another campaign or buyer and have sat unconverted, sometimes for weeks, before resale. |
| Pricing | $300 one-time setup, then a flat $199 per booked appointment, published. | Typically a fraction of the $15 to $120+ fresh-lead range, though exact aged-lead rates vary seller to seller and none were independently verified in this research. (source) |
| Close rate | Exclusive appointments trend 25% to 35%. | No independent benchmark exists for aged roofing leads. The safest planning assumption is at or below the 8% to 20% fresh-shared-lead floor, since intent and contact accuracy decay with time. (source) |
| Contact accuracy | Double-confirmed before it ever hits your calendar. | Phone, address, and homeowner status on an aged contact have had more time to go stale than a fresh marketplace lead. |
| Cost per booked job | Known up front at $199. | Even fresh shared leads run $1,000 to $2,500 per closed job once an 8% to 20% close rate is applied. A cheaper, older lead rarely beats that math once its lower conversion is factored in. (source) |
What to verify before choosing either option.
Cheap per unit is not cheap per job
Aged leads are priced below fresh-lead marketplaces like Angi and Networx, which run $15 to $120+. But even fresh shared leads land at $1,000 to $2,500 per closed job at an 8% to 20% close rate. A lower-converting aged lead has to be dramatically cheaper per unit to beat that math.
Nobody publishes an aged-lead close rate for roofing, and that's the point
This research found no independently verified conversion benchmark specifically for aged roofing leads. Treat any close-rate promise from an aged-lead seller with the same scrutiny you'd apply to any unverified marketing claim.
A lead that's already been worked once
Somebody already called this homeowner. They may have already picked a contractor, lost interest, or gotten annoyed by a previous call, none of which shows up in the seller's per-unit price.
What "aged" doesn't tell you
A seller offloading cold inventory cheap and a buyer needing production volume are two different incentives. The discount reflects the seller's cost of holding unsold data, not a verified read on how well it will convert for you.
Match the choice to your bottleneck.
Choose aged leads when
You have significant spare calling capacity, a strong nurture and follow-up sequence, and you treat the cost as a low-stakes volume experiment rather than your primary pipeline.
Choose VA Horizon when
You want a known cost per booked, double-confirmed appointment instead of gambling on unverified conversion claims for stale contact data.
VA Horizon vs buying aged roofing leads, answered.
What is an aged roofing lead?
Are aged leads cheaper than fresh leads?
Do aged roofing leads convert as well as fresh leads?
Is VA Horizon more expensive than aged leads?
What is the real cost per booked job on cheap leads?
Skip the gamble on stale data.
Book a 15-minute call. We map your service area and criteria, confirm the $199 per-appointment rate, and give you a start date inside the week.
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