VA Horizon vs CraftJack for Roofing Companies
CraftJack sells budget-tier shared roofing leads for $13 to $72 each, and its BBB complaint file lists it as part of Angi's brand family, suggesting the brand now operates inside Angi's broader ecosystem rather than as a standalone company. VA Horizon sells an exclusive, double-confirmed booked appointment for a $300 one-time setup plus $199 per appointment, a different product built around a scheduled estimate rather than a cheap raw contact.
$300 setup + $199 per booked appointment.
VA Horizon vs CraftJack
| Decision Point | VA Horizon | CraftJack |
|---|---|---|
| What you buy | A booked, double-confirmed estimate appointment on your calendar. | A raw, budget-tier shared homeowner lead. |
| Pricing | $300 one-time setup, then a flat $199 per booked appointment, published. | $13 to $72 per lead, the cheapest published floor of the major shared-lead marketplaces. (source) |
| Ownership and market position | Independently operated appointment-setting service. | CraftJack's BBB complaint filing lists it within Angi's brand family, suggesting the standalone brand has been absorbed into Angi's consolidated marketplace. (source) |
| Exclusivity | Exclusive to your business, never resold. | Shared, budget-tier lead model by design; the low price reflects that leads are sold more than once. |
| Close rate and cost per job | Exclusive appointments trend 25% to 35%. | Shared leads trend 8% to 20%, which typically puts the real cost per closed job at $1,000 to $2,500, even at a $13 to $72 sticker price. (source) |
| No-show or dispute process | Free replacement on any no-show or off-criteria appointment. | No CraftJack-specific replacement policy was found published independently; contractors report working disputes through Angi's broader complaint and credit process. |
What to verify before choosing either option.
The cheapest floor is still resold
CraftJack's $13 to $72 pricing undercuts Angi and Networx on sticker price, but it is still a shared-lead model. A cheap lead sold to multiple contractors is not automatically a cheap booked job once you apply an 8% to 20% close rate.
A brand, or a subsidiary?
CraftJack's BBB complaint listing places the entity within Angi's brand family, which means its dispute and credit process most likely runs through Angi's broader system rather than a fully independent one.
Cost per job beats cost per lead
Run the same math as any shared-lead marketplace: at 8% to 20% close rates, the effective cost per closed job typically lands between $1,000 and $2,500, regardless of how low the per-lead sticker price starts.
What "budget" costs in crew hours
A cheap lead that never answers the phone still costs a crew member's time to chase. VA Horizon's $199 covers a scheduled appointment, not the hours spent trying to convert a raw contact.
Match the choice to your bottleneck.
Choose CraftJack when
You want the lowest possible per-unit sticker price, you already run a fast follow-up process to compete for shared leads, and you treat it as a volume channel rather than your primary pipeline.
Choose VA Horizon when
You want a fixed, published per-appointment price with free no-show replacement, and you'd rather pay for a scheduled estimate than a raw contact you still have to win.
VA Horizon vs CraftJack, answered.
Is CraftJack still independent from Angi?
Is CraftJack the cheapest roofing lead option?
What is the real cost per booked job on a CraftJack lead?
How does CraftJack handle a bad lead?
What if a VA Horizon appointment does not show?
Pay for a scheduled estimate, not a raw contact.
Book a 15-minute call. We map your service area and criteria, confirm the $199 per-appointment rate, and give you a start date inside the week.
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