VA Horizon vs HomeAdvisor Leads for Roofing Companies
HomeAdvisor sells shared roofing leads for $45 to $110 per lead sent, split among three to eight pros, with credits instead of cash refunds for bad leads and early-termination fees reported up to 30% of the remaining contract, plus cancellation fees exceeding $1,500 in contractor reports. VA Horizon sells an exclusive, double-confirmed booked appointment for a $300 one-time setup plus $199 per appointment, with free no-show replacement instead of a credit dispute and no annual contract required to start.
$300 setup + $199 per booked appointment.
VA Horizon vs HomeAdvisor
| Decision Point | VA Horizon | HomeAdvisor |
|---|---|---|
| What you buy | A booked, double-confirmed estimate appointment on your calendar. | A raw lead sent to your phone or inbox, shared with two to seven other roofers at the same time. |
| Exclusivity | Exclusive to your business. Never resold. | HomeAdvisor sends the same lead to three to eight pros by design. (source) |
| Pricing | $300 one-time setup, then a flat $199 per booked appointment, published. | Annual membership fee plus $45 to $110 per lead sent. (source) |
| Refunds vs replacement | Free replacement on any no-show or off-criteria appointment. | No cash refunds. Credits only, and disputed lead by lead. (source) |
| Contract terms | No annual contract required to start. | Early-termination fees reported up to 30% of the remaining contract, with cancellation fees over $1,500 reported by contractors. (source) |
| Dispute record | No comparable public complaint pattern. | An active BBB complaint file and a documented lawsuit writeup both describe contractors disputing refunds and lead quality. (source) |
What "per lead sent" actually costs.
The real cost per booked job
A $45 to $110 lead sounds cheap until you apply the shared-lead close rate. GhostRep's benchmark work puts the effective cost per closed job on a shared lead in the $1,000 to $2,500 range once you factor an 8% to 20% close rate against three to eight competing pros on the same request.
Credits are not cash
HomeAdvisor does not issue cash refunds for a bad lead, only credits, resolved case by case. Contractors pursuing actual refunds have taken the dispute to public channels, including a documented lawsuit writeup and an active BBB complaint file.
One contractor's real numbers
A Colorado contractor reported spending $750 in a single month chasing HomeAdvisor leads for one closed job, and logged 15 hours on dead leads that never converted, according to Hook Agency's reporting.
Read the cancellation terms first
Early-termination fees up to 30% of the remaining contract and cancellation fees exceeding $1,500 have both been reported by contractors. VA Horizon does not require an annual contract to start.
Match the choice to your bottleneck.
Choose HomeAdvisor when
You need raw volume at a lower per-unit price, your team already runs a fast speed-to-lead process, and you can tolerate a lower close rate against competing pros on the same request.
Choose VA Horizon when
Your crew's time is the expensive resource, you want an appointment already agreed to a specific slot, and you'd rather have a fixed published price with free no-show replacement than a per-lead credit dispute.
VA Horizon vs HomeAdvisor, answered.
Is VA Horizon more expensive than a HomeAdvisor lead?
Why does HomeAdvisor only offer credits instead of refunds?
What is HomeAdvisor's early-termination fee?
How many other roofers see the same HomeAdvisor lead I do?
What happens if a VA Horizon appointment does not show?
Trade a shared lead for a booked appointment.
Book a 15-minute call. We map your service area and criteria, confirm the $199 per-appointment rate, and give you a start date inside the week.
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