VA Horizon vs Networx for Roofing Companies
Networx sells both shared and "exclusive" roofing leads, priced $14 to $100+ on the shared tier and $15 to $120+ on the exclusive tier, with roofing and HVAC specifically running $20 to $60. VA Horizon sells a different product entirely: an already-booked, double-confirmed estimate appointment billed per appointment at a rate set on a short call, so you pay for a scheduled meeting, not a contact you still have to convert.
Pay per booked appointment. Pricing set on a short call.
VA Horizon vs Networx
| Decision Point | VA Horizon | Networx |
|---|---|---|
| What you buy | A booked, double-confirmed estimate appointment on your calendar. | A raw homeowner lead on a shared or "exclusive" tier, priced by trade and market. |
| "Exclusive" tier, fine print | Exclusive means never resold, every single appointment. | Networx sells a separate "exclusive" tier at $15 to $120+, priced above its own shared tier, which is still resold to multiple pros. (source) |
| Pricing | Pay per booked appointment, with pricing set on a short call. | $14 to $100+ per lead (shared) or $15 to $120+ (exclusive); roofing specifically runs $20 to $60. (source) |
| Close rate and cost per job | Exclusive appointments trend 25% to 35%. | Shared leads trend 8% to 20%, which often puts the true cost per closed job at $1,000 to $2,500 even on a cheap lead. (source) |
| No-show protection | Free replacement. You are never billed for a no-show. | Lead-credit policy varies by tier, handled through a dispute process rather than an automatic replacement. |
| Trade focus | Built specifically around roofing appointment criteria you set. | A multi-trade marketplace selling leads across dozens of home-service categories, roofing included but not specialized. (source) |
What to verify before choosing either option.
Two tiers, one shared floor
Networx's "exclusive" tier costs more than its shared tier, but the shared tier, where most volume sits, is still sold to multiple contractors on the same request. Confirm which tier you are actually quoted before comparing price per lead.
Cost per job beats cost per lead
A $20 lead looks cheaper than a booked appointment until you run the close-rate math. At an 8% to 20% shared-lead close rate, the effective cost per closed job often lands between $1,000 and $2,500, the figure to compare against any per-booked-appointment rate.
A multi-trade platform, not a roofing specialist
Networx sells leads across many home-service categories. Its roofing criteria and qualification questions are built to work broadly, not tuned to a single roofer's territory, job size, or damage type the way a dedicated program can be.
Budgeting a variable price
Networx per-lead price moves by trade, market, and season, from $14 up past $120. A per-appointment rate agreed on a short call is easier to build a monthly budget around.
Match the choice to your bottleneck.
Choose Networx when
You want a multi-trade lead source with a range of tiers, your team can absorb price variability month to month, and your speed-to-lead process is strong enough to compete for shared leads.
Choose VA Horizon when
You want one per-appointment rate that does not shift by season, agreed on a short call, and an appointment that is already booked and double-confirmed rather than a contact you still have to win.
VA Horizon vs Networx, answered.
Is Networx cheaper than VA Horizon?
Are Networx "exclusive" leads actually exclusive?
What is the real cost per booked job on a Networx lead?
Does Networx specialize in roofing?
What if a VA Horizon appointment does not show?
Stop paying by the lead. Get an appointment.
Book a 15-minute call. We map your service area and criteria, set your per-appointment rate, and give you a start date inside the week.
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