Your aged solar leads are sitting there. We call them.
VA Horizon calls the aged solar leads you already paid for, the names sitting in your CRM from six months or two years ago, and turns the ones that are still viable into double-confirmed appointments. You pay per booked sit reactivated from your own lists, at the same rate as a fresh appointment, set on a short call. Aged leads resell new for anywhere from about $0.17 to $3.00 depending on age tier. You already own yours.
Pay per booked appointment. Pricing set on a short call.
You already paid for those names. Nobody is calling them back.
Most solar companies buy a list, work it hard for a few weeks, then let it go cold. In a market where CAC just rose 40%, that is money already spent and left on the table.
Aged leads have real, published resale value
Aged Lead Store prices aged solar leads on a tier from about $1.20 to $1.50 for 30-to-85-day leads, $0.35 to $0.40 for 86-to-365-day leads, down to $0.17 to $0.20 for leads 366 to 2,000 days old. Invention Solar runs a similar tiered table from $3.00 fresh (0 to 7 days) down to $0.50 at 91-plus days. If a stranger will pay for those names cold, they are worth a second call from you, the business that already has the intake history.
CAC just spiked 40% for new acquisition
Residential solar customer acquisition cost is projected to hit $0.84 per watt in 2026, up from a five-year low of $0.60/W in 2025, per Wood Mackenzie. Reactivating a name you already own is structurally cheaper than buying a new one in a market where new leads just got more expensive.
Installs are forecast down 18 to 21%
With SEIA projecting an 18 to 21% drop in 2026 residential installations, every previously interested homeowner still in your CRM is worth more relative to the shrinking pool of net-new prospects than it was a year ago.
Circumstances change faster than lead databases update
A homeowner who said no eighteen months ago may have since seen a neighbor go solar, watched their utility rate rise, or become eligible for a lease structure that did not exist for them before. The list is not dead, just neglected.
From cold file to booked sit.
How a name that has been sitting in your CRM turns back into an appointment.
We work your existing list
You hand over the aged leads, however old, and we do not touch a shared marketplace database at all. This is your own paid-for list, worked a second time.
Re-qualification, not a repeat script
A trained VA calls with fresh context: what has changed since the last touch, current financing options, and whether your criteria still fit. Nobody gets read the same pitch that did not work the first time.
Double-confirmed booking
A homeowner who is still interested books a time, confirms once at booking, and again as the appointment approaches.
Billed the same as a fresh appointment
Every reactivated sit that clears both confirmation checkpoints is billed at the same per-appointment rate as a brand-new appointment, not a discount tier and not a markup.
Same per-appointment model, applied to leads you already own.
Pay per booked appointment, with your rate set on a short call.
The setup fee covers ingesting and organizing your existing list, campaign configuration, and calendar integration. After that, you pay per booked, double-confirmed appointment reactivated from your own leads, at the same rate as a net-new appointment. There is no separate aged-lead markup.
Exclusive
Every appointment is booked for you and only you. It is never resold to another contractor.
Pay per booked sit
You pay when a qualified, double-confirmed appointment lands on your calendar.
No retainer
No monthly minimums and nothing owed between booked appointments.
Rate set on a call
Your per-appointment rate is set on a short call before anything launches.
What has to still be true before we book it.
An aged lead does not get a lower bar just because it is cheaper to reach. It clears the same checklist.
Territory
Still inside the counties, zip codes, or utility territory you currently sell into. Territories and service areas shift, so we check instead of assume.
Homeowner fit
Still owns the property, still on the deed or mortgage. Homes change hands, and an aged list can carry names that already moved.
Availability
A real, agreed time slot with the actual decision-maker, confirmed twice, the same as any fresh appointment.
Renewed interest
Circumstances re-checked live: utility rate changes, new financing eligibility, or a changed household situation since the last call.
Why reactivation is not just a cheaper lead.
An aged list worked badly is a wasted second chance. Here is what keeps it from being that.
No new list purchase
You are not buying anything new. You already paid for these names once. We work them again.
Double-confirmed, same as fresh
Reactivated appointments go through the identical two-checkpoint confirmation as any newly generated sit before they count as booked.
No-show, never billed
A reactivated appointment that falls through gets replaced free, exactly like a fresh one, not written off as an acceptable aged-lead loss.
Egyptian VAs trained on your criteria
The same trained, neutral-accent-English calling team runs your reactivation campaign as your fresh-lead campaign, so quality does not drop just because the list is older.
Solar aged lead reactivation, answered.
How aged does a lead need to be for this to make sense?
How much does aged lead reactivation cost?
What if a lot of the list is dead or moved?
Is this different from buying a fresh aged-lead list from a data vendor?
Do reactivated appointments get double-confirmed the same as fresh ones?
Send us the list you already paid for.
Book a 15-minute call. We look at what you have sitting in your CRM, confirm your per-appointment rate, and give you a start date inside the week.
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