Glossary

Solar Sales & Appointment-Setting Glossary

45 terms, defined in plain language for solar owners and operators, not adjusters or installers.

45

Glossary Terms

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1

A

B

Battery Attach Rate

C

Canvassing Close Rate Closer Consent Revocation Rule Cooling-Off Period Customer Acquisition Cost (CAC)Customer Lifetime Value (CLV)

D

D2D (Door-to-Door)Dealer Fee Dealer Network DNC (Do Not Call) Registry

E

EPC (Engineering, Procurement, Construction)

F

Fresh / Exclusive Lead

H

HSSA (Home Solicitation Sales Act)

I

Interconnection

K

L

Lead-to-Appointment Rate Live Transfer LTV:CAC Ratio

N

NEM 3.0 / Net Billing Tariff No-Show Rate

O

Offset One-Knock Close

P

Pay-Per-Show (PPS)Pay-Per-Sit Per-Watt Commission Permission to Operate (PTO)Ping/Post PPA (Power Purchase Agreement)PPW (Price Per Watt)Pre-Set Appointment

R

Redline RMD (Robocall Mitigation Database)

S

Sales Org / Dealer Section 25D Section 48E / ITC Setter Shared Lead Site Survey Speed-to-Lead

T

TPO (Third-Party Ownership)

V

Vertically Integrated Installer

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