What Is Shared Lead?
A shared solar lead is a homeowner contact sold to multiple buyers at once, typically 4 to 6 or more, so every buyer is competing to reach and close the same homeowner first, the opposite of an exclusive lead sold to one buyer only.
$300 setup + $249 per booked appointment.
A shared solar lead is a homeowner contact sold to multiple buyers at once, typically 4 to 6 or more, so every buyer is competing to reach and close the same homeowner first, the opposite of an exclusive lead sold to one buyer only.
Shared Lead explained
Shared leads are the lower-cost, lower-quality end of the solar lead spectrum, generated once and resold multiple times rather than sold to a single buyer. The core tradeoff is speed and competition: because several companies are working the same contact simultaneously, the buyer who reaches the homeowner first, and follows up most persistently, wins a disproportionate share of the closes.
Pricing across the solar lead category spans a wide range depending on exclusivity. Documented shared and exclusive lead pricing runs $20 to $80 for shared leads and $50 to $300 for exclusive leads broadly, with the most-cited exclusive range at $80 to $150 fresh, climbing past $1,000 in high-cost-of-living West Coast markets, per synthesis across multiple vendor sources including Clean Energy Experts' public state-by-state pricing.
Because a shared lead's real cost has to account for how many you buy before winning one job, not just the sticker price per lead, comparing shared-lead pricing against exclusive appointment pricing on a per-unit basis alone is misleading. A vendor selling shared leads at $30 each is not automatically cheaper than an exclusive appointment at $249 once you factor in how many shared leads it typically takes to close one deal.
Why it matters when you're buying
If you are running a shared-lead channel alongside exclusive appointments, track cost per closed deal on each channel separately, not cost per lead or cost per appointment in isolation. That is the only comparison that actually tells you which channel is cheaper in practice.
Frequently Asked Questions
How many buyers typically get the same shared solar lead?
How much cheaper are shared solar leads than exclusive leads or appointments?
Put the playbook to work
VA Horizon books qualified Solar appointments and builds the systems behind Shared Lead and the rest of your pipeline.
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