What Is Ping/Post?

In a ping/post system, a lead-generation platform sends out a ping, a partial data packet describing an incoming lead's basic qualifying details without full contact information, to a pool of potential buyers simultaneously. Buyers respond with a bid in real time, and the platform then posts the full lead, with contact information included, to whichever buyer's bid wins under that platform's rules, whether that is highest price, fastest response, or account priority.

RGR Marketing runs solar leads on a ping/post or CRM-delivery basis, filtering leads by criteria like bill size, roof shade, or credit band before they ever reach a buyer, and delivering in real time as leads come in rather than in a scheduled batch. This mechanism is common across pay-per-lead vendors generally, not unique to solar, and it is one of the reasons pay-per-lead pricing can vary lead to lead rather than sitting at one flat number.

Ping/post is fundamentally a lead-delivery and pricing mechanism, not a qualification or appointment-setting one. A lead won through a ping/post auction still has to be called, qualified, and booked by the buyer, the same work a raw pay-per-lead purchase requires, which is the core difference between this model and a pre-set or pay-per-sit appointment that arrives already booked.