Solar Comparisons

The Best Solar Appointment Setting Companies, Compared on Real Pricing

The solar appointment setting field splits into vendors that publish a real number (RunsForYou at $150 to $600 per booked appointment) and vendors that quote only after a call (VA Horizon, Solar Exclusive, Abstrakt Marketing Group, and the generalist BPO tier). Solar Exclusive's scale claims, 1,500-plus companies served and 2 million-plus leads generated, are the company's own reported figures, not independently verified. If you want a vendor-evaluation checklist instead of a named ranking, VA Horizon also publishes a separate buyer's scorecard covering consent documentation, exclusivity terms, and sit-rate disclosure.

Best Solar Lead Generation Companies, Honestly Sorted

SolarReviews is the largest lead supplier to residential solar, generating 433,868 leads year-to-date 2026 by its own count, through a consumer-education content funnel rather than a published price list. Clean Energy Experts is the most pricing-transparent vendor in the category, publishing per-lead rates by state that run roughly $15 in North Dakota and Minnesota up to $1,000-plus on the West Coast. RGR Marketing and Invention Solar both sell pay-per-lead with public pricing tables, while Solar Exclusive actually sells appointments, not leads, despite ranking for lead-generation searches. VA Horizon does not sell leads at all: it sells a booked, double-confirmed appointment, with pricing set on a short call.

Best Exclusive Solar Leads Companies, Compared

Exclusive solar leads run roughly $50 to $300 across sources reviewed here, with the most-cited range $80 to $150 for a fresh lead and $1,000-plus in high-cost-of-living West Coast markets. RunsForYou publishes $90 to $350 per exclusive lead directly. Solar Exclusive builds exclusivity into an appointment product instead of selling it as a raw-lead add-on. VA Horizon takes exclusivity a step further and sells the appointment itself, not just an exclusive contact, at a per-booking rate set on a short call.

Best Aged Solar Lead Providers, an Honest Take

Aged Lead Store publishes the most granular age-tiered pricing found in this research: $1.20 to $1.50 per lead at 30 to 85 days old, down to $0.17 to $0.20 at 366 to 2,000 days. Invention Solar runs a similar tiered model starting fresher, at $3.00 per lead 0 to 7 days old down to $0.50 at 91-plus days. Aged Lead Store also publishes its own "Best Solar Lead Providers: 2026 Comparison" roundup naming itself, which is worth knowing before you treat that particular ranking as neutral. VA Horizon does not sell aged leads at all: it sells a fresh, pre-set, double-confirmed appointment, priced per appointment on a short call, a different product than a discounted old contact.

Best CRM for Solar Sales Teams: An Honest Take

There is no single, well-documented, solar-specific CRM vendor comparison with real published pricing in the market right now, a genuine gap confirmed by this research, not a claim invented to fill the page. Most solar sales organizations run a general-purpose CRM paired with separate proposal and design software (Aurora Solar is the brand most frequently cited in solar sales content, though for design and financing data, not CRM features); the solar-specific vocabulary a sales team actually needs (PPW, redline, dealer fee, offset) rarely ships built in to either. VA Horizon does not sell or require a CRM: appointments we book route straight into whatever system you already run, tagged with the qualification notes your closer needs.

VA Horizon vs Door-to-Door Solar Sales

Door-to-door solar sales run on a commission-driven crew knocking doors in real time, a model Grist's investigation and Titan Solar Power's June 2024 Chapter 7 collapse (tied by EnergySage to dealer-network overselling) have both put under scrutiny, even as Canvass.com argues D2D remains the cheapest way to acquire a customer. VA Horizon sells a different lane: a pre-set, double-confirmed consult appointment billed per booked appointment at a rate set on a short call, with no in-home pitch and no dealer-network trust exposure attached.

VA Horizon vs Aged Solar Leads

Aged solar leads run from Aged Lead Store's $1.20 to $1.50 per lead at 30 to 85 days old down to $0.17 to $0.20 at 366 to 2,000 days old, or Invention Solar's tiers from $3.00 at 0 to 7 days down to $0.50 at 91-plus days. This research found no independent close-rate benchmark specific to aged solar leads, so a cheap per-unit price is a bet, not a known number. VA Horizon sells a fresh, double-confirmed pay-per-sit appointment, with your per-appointment rate confirmed on a short call before you buy.

VA Horizon vs Solar Live Transfers

A solar live transfer is a real-time phone handoff: a prospect agrees to talk, and the call is routed straight to your team with no scheduling step. This research found no solar-specific published per-transfer price, but the closest sourced anchors, Clean Energy Experts' state-tiered per-lead pricing ($15 to $1,000 plus) and RunsForYou's $90 to $350 exclusive-lead range, show real-time delivery priced the same volatile way leads are. VA Horizon sells a pre-set, double-confirmed appointment at a per-appointment rate set on a short call, a model your closer's calendar can plan around.

VA Horizon vs In-House Solar Setters

Building an in-house setter and closer team means paying a setter $0.05 to $0.15 per watt to book the appointment, then a closer $0.20 to $0.50 per watt to run it and sign the deal, commission that scales up with every watt sold regardless of how many calls it took to get there (Everstage). VA Horizon charges per booked, double-confirmed appointment at a rate set on a short call, a cost that does not move with system size.

VA Horizon vs Solar Dealer Networks

A solar dealer network is a company that sells but does not install, running on 1099 reps and funded by an average ~22% embedded loan dealer fee in 2026 that adds $5,700 or more to a typical system's loan balance (IntegrateSun), the fee that pays the door-knocking, setter, closer, and manager override commission stack. VA Horizon skips the dealer-fee stack entirely: you pay per booked appointment at a rate set on a short call, with nothing embedded in your customer's loan.

VA Horizon vs SolarReviews Quote Leads

SolarReviews is the largest lead supplier to residential solar, running a content-funnel model: a large consumer-education site that captures quote requests, self-reporting 433,868 leads generated year-to-date 2026 against 1,043,550 for full-year 2025. This research found no published per-lead price on solarreviews.com; the leads themselves are quote requests, not scheduled appointments. VA Horizon sells the opposite: a pre-set, double-confirmed appointment at a per-appointment rate set on a short call, scheduled before it reaches you.

VA Horizon vs Buying Solar Data Lists

A solar data list is a raw batch of homeowner or property records, phone numbers and addresses, sometimes roof or utility-bill data, sold with no consent verification and no appointment attached. You call every record yourself. This research found no published per-record price for raw solar homeowner data lists from a named vendor, and the compliance exposure is real: a solar lead-generation company, not just an installer brand, has already been named directly in a TCPA class action over unsolicited calls (National Law Review). VA Horizon sells a finished, double-confirmed appointment, priced per appointment on a short call, already called, qualified, and scheduled.

VA Horizon vs AI Appointment Setter for Solar Companies

AI appointment setter software for solar typically runs $500 to $1,000 a month depending on lead volume, and CallSetter AI's own published guide claims a 52% lift in consultation bookings when a lead gets an instant AI response instead of manual follow-up. VA Horizon sells a different product: a pre-set, double-confirmed consult appointment run by trained Human + AI SDRs, paid per booked appointment at a rate set on a short call, with a person on the line for the financing and trust conversation a solar sale still needs.