VA Horizon vs Aged Solar Leads
Aged solar leads run from Aged Lead Store's $1.20 to $1.50 per lead at 30 to 85 days old down to $0.17 to $0.20 at 366 to 2,000 days old, or Invention Solar's tiers from $3.00 at 0 to 7 days down to $0.50 at 91-plus days. This research found no independent close-rate benchmark specific to aged solar leads, so a cheap per-unit price is a bet, not a known number. VA Horizon sells a fresh, double-confirmed pay-per-sit appointment for a $300 one-time setup plus $249 per appointment, a cost you know before you buy.
$300 setup + $249 per booked appointment.
VA Horizon vs Aged Solar Leads
| Decision Point | VA Horizon | Aged Solar Leads |
|---|---|---|
| What you buy | A booked, double-confirmed consult appointment on your calendar. | An old contact resold at a steep discount, already worked (or ignored) by a previous buyer. |
| Age-tier pricing | One published rate, no age tiers to track. | Aged Lead Store prices in bands from $1.20 to $1.50 at 30 to 85 days old down to $0.17 to $0.20 at 366 to 2,000 days old. (source) |
| Freshness decay, by the seller's own math | Every appointment is set on your criteria this week, not resold from an old campaign. | Invention Solar's own tiered pricing runs from $3.00 per lead at 0 to 7 days old down to $0.50 at 91-plus days, the vendor's own pricing showing the older the contact, the less it's worth. (source) |
| Close-rate transparency | The exact appointment cost is known before you buy. | No independent close-rate benchmark for aged solar leads specifically was found in this research. The discount reflects the seller's cost of holding unsold data, not a verified conversion number. |
| Contact accuracy | Double-confirmed the same week, before it hits your calendar. | Phone, address, and homeowner status on an aged contact have had months, in some tiers years, to go stale. |
| No-show protection | Free replacement. You are never billed for a no-show. | A discounted aged contact carries no replacement policy of its own; it is priced to reflect that risk, not to remove it. |
What to verify before choosing either option.
Cheap per contact isn't cheap per sale
A $0.50 lead sounds like a rounding error until you ask how many of them it takes to book, let alone close, one appointment. This research found no aged-lead-specific close-rate number to run that math against, from Aged Lead Store, Invention Solar, or anyone else selling aged solar data.
Invention Solar's own pricing makes the point
A vendor selling both fresh and aged leads prices fresh contacts at $3.00 and lets the price fall to $0.50 by 91-plus days. That is the seller's own read on how much value time takes out of a contact, published in their own pricing table.
A lead that's already been dialed
Somebody already called this homeowner, whether that was days or years ago. They may have already picked an installer, lost interest, or gotten annoyed by a prior call, none of which shows up in the per-unit price.
What a discount doesn't tell you
A seller offloading cold inventory cheap and a buyer needing dial volume are two different incentives. The lower price reflects the seller's cost of holding unsold data, not a verified read on how it converts for you specifically.
Match the choice to your bottleneck.
Choose aged leads when
You have spare dial capacity, a strong nurture and follow-up sequence, and you're treating the cost as a low-stakes volume test rather than your core pipeline.
Choose VA Horizon when
You want a known cost per booked, double-confirmed appointment instead of a per-unit discount with no verified conversion number behind it.
VA Horizon vs buying aged solar leads, answered.
What is an aged solar lead?
How much do aged solar leads cost?
Do aged solar leads close as well as fresh ones?
Is VA Horizon more expensive than aged leads?
What if a VA Horizon appointment doesn't show?
Skip the gamble on stale data.
Book a 15-minute call. We map your criteria, confirm the $249 per-appointment rate, and give you a start date inside the week.
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