How your solar calendar gets filled.
This is the full breakdown behind exclusive solar appointments: where the homeowner list comes from, what criteria a homeowner has to clear, how the conversation runs, how a slot gets double-confirmed, and what happens if nobody answers the door.
You pay per booked appointment. No retainer.
In-house lists, never resold.
Every homeowner we reach out to comes from a list we built and verified ourselves for your service area. We do not buy marketplace data, and we do not resell what we build. That single fact is the whole difference between what we do and what a shared solar lead marketplace does.
Shared marketplaces run on a different economics entirely. National solar lead spend averages around $1,400 for every closed job, ranging from about $500 in Texas and Florida to roughly $2,000 in California and Massachusetts. Exclusive leads run roughly three times the price of shared ones per unit, by industry estimates, and installers pay that premium because exclusivity converts meaningfully better. Our appointments start from the exclusive side of that line by default. There is no shared tier to buy down into. See the full breakdown on solar appointments vs shared leads.
Sourced for your area
Homeowner records are built for your exact service area, not pulled from a national database sold to competitors.
Verified before outreach
Records are checked before a single message goes out, so the conversation starts with a real homeowner, not a dead number.
Never resold
Once a homeowner is on your list, that record works for you only. Nobody else gets the same name.
Written at kickoff. Filtered before we dial.
Before a single homeowner is contacted, we sit down with you and write out exactly who counts. That written criteria is what the outreach team qualifies against, and it is what decides whether an appointment is billable.
Homeowner
The person on the call owns the property. No renters, no property managers standing in for a decision-maker.
Roof and shade fit
Roof condition and sun exposure fall inside your workable range before the consultation is even offered.
Decision-maker
The person booking the consultation can actually say yes. No routing meetings to someone who has to ask a spouse who is not on the call.
Service area
Only homeowners inside the territory you actually cover make the list. No consultations booked outside your footprint.
A real conversation, not a blast.
We reach out about a solar consultation and hold an actual back-and-forth conversation, not a one-way script. Most homeowners do not book on the first message. Industry estimates suggest the majority of closed solar deals happen between the fifth and twelfth touch, so the conversation is built to be persistent without turning into spam. Speed matters just as much as persistence. Homeowner interest in solar is estimated to decay within 48 to 72 hours if it is not confirmed quickly, which is why our team follows up fast instead of letting a warm reply sit in a queue.
We reach out
The homeowner gets a message about a solar consultation, not a generic sales pitch about panels they have not asked about.
We hold the conversation
Questions get answered, objections get heard, and only genuinely interested homeowners move forward.
We qualify against your list
Homeowner, roof and shade fit, decision-maker, service area. Every box has to check before a time gets offered.
They pick a time
The homeowner chooses a slot on your calendar while interest is fresh, not days later after it has cooled off.
Booked once. Confirmed twice.
A time on the calendar is not the finish line. Before the slot arrives, we confirm the appointment a second time with the homeowner: same person, same time, same reason for the visit. That second touch is what separates a booking that shows up from a booking that quietly evaporates.
This is also where speed keeps paying off. Because interest decays fast if it is not locked in, we confirm early rather than waiting until the day before. A consultation that is double-confirmed while the homeowner is still engaged is a consultation your team can actually count on.
You never pay for a ghost.
If the homeowner is not there for the scheduled consultation, it does not count as a completed appointment. It is replaced free, no dispute needed. Real-time solar leads close at roughly 3 to 10%, and lead-to-close conversion sits around 8 to 12%, by industry estimates. Every point of that range depends on a homeowner actually being at the door when your rep shows up, which is exactly what the double-confirmation step and the free replacement policy protect.
Replaced free
A no-show is rebooked at no charge. You are never billed twice for the same empty consultation.
No dispute process
You do not need to build a case. A no-show is a no-show, and it gets replaced.
You pay for real sits
Your cost tracks consultations that actually happen, not messages sent or names on a list.
Exclusive, and priced the same way.
For context on what exclusivity commonly costs elsewhere, published exclusive pay-per-call solar rates run $24.85 to $29.85 per call. We do not sell calls, and we are not quoting that figure as our rate. We sell booked, double-confirmed consultation appointments, exclusive to you, and we price them the way the offer is built: a small one-time setup covering your list build, campaign, and calendar integration, then you pay a flat rate per booked appointment.
No retainers. No monthly minimums. The exact rate depends on your market and your criteria, so it is quoted on a short call rather than posted as a generic sticker price. See how solar pricing works for the full billing model.
Kickoff to live campaign in 48 to 72 hours.
There is no multi-month ramp. The list-building pipeline, the outreach process, and the confirmation sequence already exist. Launching your campaign is configuration, not construction.
Kickoff
We map your service area and write your qualification criteria together, then connect the calendar consultations will land on.
Criteria signed
Your written criteria is locked in. From here it governs what counts as a billable appointment.
List built
Homeowner records for your service area are sourced and verified before the first message goes out.
Campaign live, first bookings
Outreach launches within 48 to 72 hours of kickoff. First booked consultations typically land in the first week.
Solar how-it-works questions, answered.
Are the solar appointments exclusive to me?
What counts as a booked consultation appointment?
What happens if the homeowner does not show?
Why does speed matter so much for solar?
How much does it cost?
How fast can we start?
Ready for consultations that are actually yours?
Book a 15-minute call. We map your service area, your criteria, and your per-appointment rate, and give you a start date inside the week.
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