Best CRM for Solar Sales Teams: An Honest Take
There is no single, well-documented, solar-specific CRM vendor comparison with real published pricing in the market right now, a genuine gap confirmed by this research, not a claim invented to fill the page. Most solar sales organizations run a general-purpose CRM paired with separate proposal and design software (Aurora Solar is the brand most frequently cited in solar sales content, though for design and financing data, not CRM features); the solar-specific vocabulary a sales team actually needs (PPW, redline, dealer fee, offset) rarely ships built in to either. VA Horizon does not sell or require a CRM: appointments we book route straight into whatever system you already run, tagged with the qualification notes your closer needs.
$300 setup + $249 per booked appointment.
What actually exists, since a named-vendor CRM shootout does not.
Most "best CRM" pages pick a handful of software brands and score them on features. This research could not find a solar-specific CRM vendor comparison with real, sourced pricing to responsibly build that kind of page, so this one does something more useful instead: it lays out the categories solar sales teams actually piece together, sourced to what this research did confirm, and where VA Horizon fits without asking you to change any of it.
#1
General-purpose CRMs, adapted for solar
Varies by platform; none reviewed in this research were built specifically around solar's own vocabulary
- The default choice for most solar sales organizations: a general business CRM configured after the fact with custom fields
- Requires manual setup for solar-specific data points like PPW, redline, dealer fee, and offset, since none of the general tools ship with them
#2
Solar-specific proposal and design software (Aurora Solar and similar)
Not published in this research
- The most frequently cited solar-specific software brand in the sales-process content reviewed for this research, primarily for design, financing math, and TPO trend data, not CRM pipeline management
- Typically paired with a separate, general-purpose CRM rather than replacing one
#3
Lead vendors with CRM-delivery routing
Varies by vendor; RGR Marketing is the one researched here that explicitly names CRM delivery as an option
- RGR Marketing delivers leads via ping/post or straight into whatever CRM you already run, minimum order 100 leads
- Confirms the pattern most of the category follows: leads and appointments land in your existing system rather than a proprietary one
Disclosed Position
VA Horizon
$300 one-time setup, then $249 per booked, double-confirmed appointment. No CRM to buy or switch to.
- Appointments are delivered directly into your existing CRM, or a shared sheet if you do not run one
- You keep whatever system your closers already know, no migration, no new software contract
- Published pricing, with no software subscription attached to the rate
The categories that actually exist, one table.
| Decision Point | VA Horizon | Field |
|---|---|---|
| Do you need a CRM to work with this vendor | No. We plug appointments into whatever you already run, or a shared sheet if you run nothing yet. | Every category above assumes you already run, or will buy, a CRM to hold the data. |
| Solar-specific fields | Not required on our end; appointments arrive with qualification notes attached, not raw fields to configure. | None of the general-purpose CRMs reviewed ship with solar vocabulary (PPW, redline, dealer fee, offset) built in; Aurora Solar-style tools handle design and financing math, not pipeline CRM fields. (source) |
| Cost | $300 setup plus $249 per appointment, published, with no separate software fee. | CRM and proposal-software subscription costs are separate line items not sourced with pricing in this research. |
| Data delivery | Appointments land directly in your CRM or a shared sheet, your choice. | RGR Marketing's ping/post/CRM-delivery option is the one sourced example of a lead vendor doing this today. (source) |
The honest read.
As of this research, there is no dedicated "best solar CRM" vendor comparison in the market with real, published pricing to responsibly rank. What actually exists is a patchwork: a general-purpose CRM configured by hand for solar's own vocabulary, often paired with separate design and proposal software like Aurora Solar for the technical side, plus whichever lead or appointment vendor you buy from routing data in via ping/post or a CRM integration, the way RGR Marketing does. That is a real gap in the market for whoever writes the first honest, fully sourced comparison. VA Horizon's answer to the "which CRM" question is simpler than picking a winner: we do not require you to have one at all. Book with us and the appointment lands in whatever you are already running, at a published $249 per booking after a $300 setup, with no software decision attached to the price.
Solar CRM, answered.
What is the best CRM for solar sales teams?
Does VA Horizon require me to use a specific CRM?
What is the difference between solar proposal software and a CRM?
How do solar leads get delivered into a CRM?
No CRM required. Just a booked appointment.
Book a 15-minute call. We confirm the $249 per-appointment rate and how we deliver appointments into whatever you already run.
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