VA Horizon vs SolarReviews Quote Leads
SolarReviews is the largest lead supplier to residential solar, running a content-funnel model: a large consumer-education site that captures quote requests, self-reporting 433,868 leads generated year-to-date 2026 against 1,043,550 for full-year 2025. This research found no published per-lead price on solarreviews.com; the leads themselves are quote requests, not scheduled appointments. VA Horizon sells the opposite: a pre-set, double-confirmed appointment at a per-appointment rate set on a short call, scheduled before it reaches you.
Pay per booked appointment. Pricing set on a short call.
VA Horizon vs SolarReviews Quote Leads
| Decision Point | VA Horizon | SolarReviews Quote Leads |
|---|---|---|
| What you buy | A pre-set, double-confirmed appointment already on your calendar. | A quote-request lead captured through SolarReviews' consumer-content funnel, a raw contact you still have to call and qualify yourself. |
| Published pricing | Pay per appointment, with your rate set on a short call. | This research found no published per-lead price on solarreviews.com; buyers work through a sales contact rather than a rate card. |
| Volume claim | One appointment, one agreed rate. | 433,868 leads generated year-to-date 2026 against 1,043,550 for all of 2025, self-reported by SolarReviews and not independently audited. (source) |
| Lead exclusivity | Every appointment is exclusive to you. | This research did not find SolarReviews' exclusivity policy published; confirm it directly before buying rather than assuming. |
| Scheduling | A time is already on the calendar before you pay. | A quote request has no attached appointment time; converting it into a scheduled call is still your team's job. |
What to verify before choosing either option.
Self-reported volume is trending down
SolarReviews' own numbers show 433,868 leads year-to-date 2026 against 1,043,550 for the whole of 2025, a pace that, if it holds, lands well under half of last year's total. That's the funnel a quote-request lead is drawn from. Even at the low end of the market's published per-lead range ($15, Clean Energy Experts' cheapest state), a raw quote request still needs your team to call it, qualify it, and book it, three steps VA Horizon's appointments already include.
The funnel is the product, not the appointment
SolarReviews' business is consumer-education content that captures a quote request. Turning that into a scheduled, qualified appointment is a separate job your team still has to do.
Volume is self-reported, not audited
The 433,868-versus-1,043,550 figures come from SolarReviews' own materials, not an independent audit. Treat them as a directional volume signal, not a verified benchmark.
It's still the biggest funnel in the category
Scale is a real advantage. A large, established consumer-education site draws organic quote-request volume that's genuinely hard for a smaller vendor to match.
Match the choice to your bottleneck.
Choose SolarReviews quote leads when
You have a team built to work and qualify raw quote requests at volume, and consumer-funnel scale matters more to you than paying per booked appointment.
Choose VA Horizon when
You want the appointment already scheduled and double-confirmed before it reaches your calendar, at one per-appointment rate.
VA Horizon vs SolarReviews quote leads, answered.
What is a SolarReviews quote lead?
How much do SolarReviews leads cost?
How many leads does SolarReviews generate?
Are SolarReviews leads exclusive to one installer?
What does VA Horizon charge instead of a quote lead?
Skip the funnel, get the appointment already booked.
Book a 15-minute call. We map your criteria, set your per-appointment rate, and give you a start date inside the week.
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