VA Horizon vs SolarReviews Quote Leads
SolarReviews is the largest lead supplier to residential solar, running a content-funnel model: a large consumer-education site that captures quote requests, self-reporting 433,868 leads generated year-to-date 2026 against 1,043,550 for full-year 2025. This research found no published per-lead price on solarreviews.com; the leads themselves are quote requests, not scheduled appointments. VA Horizon sells the opposite: a pre-set, double-confirmed appointment for a $300 one-time setup plus $249 per appointment, priced and scheduled before it reaches you.
$300 setup + $249 per booked appointment.
VA Horizon vs SolarReviews Quote Leads
| Decision Point | VA Horizon | SolarReviews Quote Leads |
|---|---|---|
| What you buy | A pre-set, double-confirmed appointment already on your calendar. | A quote-request lead captured through SolarReviews' consumer-content funnel, a raw contact you still have to call and qualify yourself. |
| Published pricing | $300 setup plus a flat $249 per appointment, public. | This research found no published per-lead price on solarreviews.com; buyers work through a sales contact rather than a rate card. |
| Volume claim | One appointment, one published rate. | 433,868 leads generated year-to-date 2026 against 1,043,550 for all of 2025, self-reported by SolarReviews and not independently audited. (source) |
| Lead exclusivity | Every appointment is exclusive to you. | This research did not find SolarReviews' exclusivity policy published; confirm it directly before buying rather than assuming. |
| Scheduling | A time is already on the calendar before you pay. | A quote request has no attached appointment time; converting it into a scheduled call is still your team's job. |
What to verify before choosing either option.
Self-reported volume is trending down
SolarReviews' own numbers show 433,868 leads year-to-date 2026 against 1,043,550 for the whole of 2025, a pace that, if it holds, lands well under half of last year's total. That's the funnel a quote-request lead is drawn from. Even at the low end of the market's published per-lead range ($15, Clean Energy Experts' cheapest state), a raw quote request still needs your team to call it, qualify it, and book it, three steps VA Horizon's $249 already includes.
The funnel is the product, not the appointment
SolarReviews' business is consumer-education content that captures a quote request. Turning that into a scheduled, qualified appointment is a separate job your team still has to do.
Volume is self-reported, not audited
The 433,868-versus-1,043,550 figures come from SolarReviews' own materials, not an independent audit. Treat them as a directional volume signal, not a verified benchmark.
It's still the biggest funnel in the category
Scale is a real advantage. A large, established consumer-education site draws organic quote-request volume that's genuinely hard for a smaller vendor to match.
Match the choice to your bottleneck.
Choose SolarReviews quote leads when
You have a team built to work and qualify raw quote requests at volume, and consumer-funnel scale matters more to you than a published rate.
Choose VA Horizon when
You want the appointment already scheduled and double-confirmed before it reaches your calendar, at one published rate.
VA Horizon vs SolarReviews quote leads, answered.
What is a SolarReviews quote lead?
How much do SolarReviews leads cost?
How many leads does SolarReviews generate?
Are SolarReviews leads exclusive to one installer?
What does VA Horizon charge instead of a quote lead?
Skip the funnel, get the appointment already booked.
Book a 15-minute call. We map your criteria, confirm the $249 per-appointment rate, and give you a start date inside the week.
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