What Is Pay-Per-Sit?
Pay-per-sit is a billing model, and the term VA Horizon uses for its own solar service, where a buyer pays only for a completed, attended appointment rather than a raw lead or a booked-but-unconfirmed time slot.
$300 setup + $249 per booked appointment.
Pay-per-sit is a billing model, and the term VA Horizon uses for its own solar service, where a buyer pays only for a completed, attended appointment rather than a raw lead or a booked-but-unconfirmed time slot.
Pay-Per-Sit explained
Pay-per-sit describes the same underlying mechanic as pay-per-show: payment is tied to the homeowner actually sitting down for the consultation, not to a lead being generated or a time being booked. The term shows up directly in the solar sales labor market, including job postings for in-house setters compensated on a pay-per-sit structure, which signals it is working vocabulary inside sales orgs and dealer networks, not just a lead-vendor marketing term.
A pay-per-sit model is financing-structure-agnostic in a way that matters more in 2026 than it used to. With TPO share of solar deals climbing toward 65% of reps reporting majority-TPO books, up from 44% in 2025, a lead vendor optimized purely for loan-qualified homeowners is filtering out a growing share of the real buyer pool. An appointment sold on a pay-per-sit basis converts whether the homeowner ends up in cash, a loan, or a TPO lease or PPA, since the appointment itself is the product, not a pre-qualified financing match.
VA Horizon sells solar appointments on a pay-per-sit basis: $300 one-time setup and $249 per sat appointment, exclusive and double-confirmed, with no-shows never billed. That pricing sits at the low end of the sourced $200 to $500 booked-appointment cluster documented across competitors like RunsForYou ($150 to $600) and Omnivortex (from $400).
Why it matters when you're buying
In a market where CAC is spiking 40% to $0.84/W in 2026, a pay-per-sit model turns a variable, uncertain acquisition cost into a fixed, known one. You know exactly what a completed appointment costs before you book your first one, and you are not paying for leads that never convert to a sit.
Frequently Asked Questions
What is a pay-per-sit solar appointment?
How much does a pay-per-sit solar appointment cost?
Put the playbook to work
VA Horizon books qualified Solar appointments and builds the systems behind Pay-Per-Sit and the rest of your pipeline.
Book a Solar Call$300 one-time setup · $249 per booked appointment · No-shows replaced free
Recommended next steps