What Is Pay-Per-Show (PPS)?
Pay-per-show (PPS) is a billing model where a solar appointment vendor charges only when the homeowner actually attends the consultation, as distinct from pay-per-appointment, which can bill for a booked slot the homeowner never shows up for.
$300 setup + $249 per booked appointment.
Pay-per-show (PPS) is a billing model where a solar appointment vendor charges only when the homeowner actually attends the consultation, as distinct from pay-per-appointment, which can bill for a booked slot the homeowner never shows up for.
Pay-Per-Show (PPS) explained
The distinction between pay-per-show and pay-per-appointment sits entirely on the no-show risk. Under pay-per-appointment, a buyer is billed once a homeowner agrees to a specific time, whether or not that homeowner is actually present when the rep arrives. Under pay-per-show, the vendor only bills once attendance is confirmed, shifting the no-show risk from the buyer back onto the vendor.
That shift changes vendor incentives directly. A vendor billing on pay-per-show has a direct financial reason to double-confirm before the visit and to replace or credit appointments that fall through, since an unattended appointment earns the vendor nothing rather than earning full price with a replacement policy attached as a courtesy.
The terminology is not always used consistently across the solar lead-gen category. Some vendors use pay-per-appointment language while operating something closer to a pay-per-show model in practice, and some use pay-per-show language loosely to mean any appointment with a replacement guarantee. Get the specific billing trigger, attendance confirmed versus time slot booked, in writing rather than relying on either label alone.
Why it matters when you're buying
When comparing vendors, ask the direct question: do you bill me when the appointment is booked, or when the homeowner is confirmed present? That single answer tells you more about who is carrying the no-show risk than either vendor's marketing language does.
Frequently Asked Questions
Is pay-per-show the same as pay-per-appointment?
Why would a vendor offer pay-per-show pricing?
Put the playbook to work
VA Horizon books qualified Solar appointments and builds the systems behind Pay-Per-Show (PPS) and the rest of your pipeline.
Book a Solar Call$300 one-time setup · $249 per booked appointment · No-shows replaced free
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