What Is Aged Lead?
An aged solar lead is a homeowner contact that was collected weeks, months, or even years ago and is resold at a steep discount to fresh pricing, on the bet that some share of those older contacts still want solar even though nobody has followed up with them recently.
$300 setup + $249 per booked appointment.
An aged solar lead is a homeowner contact that was collected weeks, months, or even years ago and is resold at a steep discount to fresh pricing, on the bet that some share of those older contacts still want solar even though nobody has followed up with them recently.
Aged Lead explained
Pricing scales down hard with age. Aged Lead Store runs a granular tiered rate card: 30 to 85 days old costs $1.20 to $1.50 per lead, 86 to 365 days drops to $0.35 to $0.40, and 366 to 2,000 days bottoms out at $0.17 to $0.20. Invention Solar runs a similar ladder from the fresh side down: $3.00 per lead at 0 to 7 days old, sliding to $0.50 at 91 days or older.
That per-unit discount is the whole pitch, and also the catch. An aged lead at $0.20 looks nothing like a fresh lead at $3.00 on a spreadsheet, but the homeowner behind it was already contacted once, did not convert, and has had months or years to buy elsewhere, install nothing, or simply stop being in the market. Turning aged leads into booked appointments takes real reactivation labor, calling, re-qualifying, re-pitching a homeowner who has already said no or gone quiet once, and that labor cost does not show up in the $0.17 to $0.20 sticker price.
Set against a residential CAC that is projected to spike 40% to $0.84 per watt in 2026, aged leads are attractive precisely because they are cheap raw material in a market where every other acquisition channel is getting more expensive. The real question is never the per-lead price. It is what that price becomes once you divide it by a realistic reactivation-to-appointment rate.
Why it matters when you're buying
Never compare an aged-lead price to a fresh-lead price or an appointment price on a per-unit basis alone. Divide the aged-lead price by your team's actual reactivation rate, not a hoped-for one, to get a real cost-per-appointment before buying in volume, and staff for the rework that reactivation calling actually requires.
Frequently Asked Questions
How much do aged solar leads cost in 2026?
Are aged solar leads worth buying?
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VA Horizon books qualified Solar appointments and builds the systems behind Aged Lead and the rest of your pipeline.
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