What Is Fresh / Exclusive Lead?
A fresh or exclusive solar lead is a homeowner contact that was just generated and is sold to a single buyer only, with no other contractor working the same contact at the same time, unlike a shared lead resold to several buyers or an aged lead resold long after it was first collected.
$300 setup + $249 per booked appointment.
A fresh or exclusive solar lead is a homeowner contact that was just generated and is sold to a single buyer only, with no other contractor working the same contact at the same time, unlike a shared lead resold to several buyers or an aged lead resold long after it was first collected.
Fresh / Exclusive Lead explained
Pricing on exclusive leads spans a wide range: $50 to $300 across sources, with the most-cited range running $80 to $150 for a fresh exclusive lead, up to $1,000 or more in high-cost-of-living West Coast markets. Clean Energy Experts publishes state-by-state pricing directly, from roughly $15 in North Dakota to $1,000-plus on the West Coast, which is unusually transparent for this category. Booked, exclusive appointments run higher: $150 to $600 across sources, clustering most commonly at $200 to $500.
Direct pricing comps confirm that cluster. RunsForYou sells booked appointments at $150 to $600. Omnivortex's "Solar Pay Per Deal" starts appointments at $400, with every appointment guaranteed exclusive. VA Horizon's published rate, $300 one-time setup and $249 per appointment, sits inside and below that documented $200 to $500 booked-appointment range, and publishing it at all is unusual in a category where most competitors gate pricing behind a "book a strategy call."
Exclusivity describes who else can buy the contact, not whether the homeowner was actually qualified before the sale. Those are two separate questions worth asking separately.
Why it matters when you're buying
Ask specifically what qualification happened before an exclusive lead or appointment was sold, not just whether it's exclusive. Exclusivity tells you nobody else is competing for that homeowner; it doesn't by itself tell you the homeowner is a fit.
Frequently Asked Questions
How much does an exclusive solar lead cost in 2026?
What's the difference between a fresh lead and an exclusive lead?
Put the playbook to work
VA Horizon books qualified Solar appointments and builds the systems behind Fresh / Exclusive Lead and the rest of your pipeline.
Book a Solar Call$300 one-time setup · $249 per booked appointment · No-shows replaced free
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