What Is Consent Revocation Rule?
The consent revocation rule is a 2024 FCC rule under the TCPA that lets a consumer revoke consent to be called or texted using any reasonable method, replying stop, saying so verbally on a live call, or another clear request, rather than only through a process the calling business designates.
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The consent revocation rule is a 2024 FCC rule under the TCPA that lets a consumer revoke consent to be called or texted using any reasonable method, replying stop, saying so verbally on a live call, or another clear request, rather than only through a process the calling business designates.
Consent Revocation Rule explained
The rule shifts the burden onto the caller. A homeowner no longer has to find and use a business's official opt-out channel; a clearly-stated revocation, however it is expressed, is legally effective. The FCC has extended a limited compliance waiver into 2026, but the underlying obligation for solar callers, in-house teams and outsourced vendors alike, is to recognize and honor revocation in whatever form it actually arrives.
This matters specifically for solar because outbound calling is the core acquisition mechanic behind appointment setting, and enforcement in this category is not theoretical. Momentum Solar (Pro Custom Solar LLC) reached a $20 million to $30 million TCPA class-action settlement, with final approval in August 2025, covering calls made between March 2015 and January 2025 to anyone who received two or more calls in a 365-day period. That is the scale of exposure a solar sales organization is managing when it decides how carefully to log and honor consent revocation.
A revocation stated mid-call, "stop calling me," said out loud to a live rep, carries the same legal weight as a formal written opt-out request under this rule. Treating the two differently is the mistake that turns an isolated complaint into a documented pattern.
Why it matters when you're buying
If you outsource solar calling, ask specifically how the vendor logs and honors a revocation stated mid-call, not just a written opt-out request. The rule protects informal revocations equally, and a vendor without a real answer here is exposing your business to the same category of risk Momentum Solar settled for eight figures.
Frequently Asked Questions
What counts as revoking consent under the TCPA consent revocation rule?
Why does the consent revocation rule matter for solar calling specifically?
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