Solar appointment setting, priced per booked sit.
VA Horizon books exclusive, double-confirmed solar consultation appointments for $300 one-time setup, then $249 per booked sit. Every appointment is sourced for your territory, never resold to a second installer or dealer, and replaced free if the homeowner is not there. That rate sits inside the $200 to $500 cluster booked solar appointments run at across the vendors we reviewed (RunsForYou publishes $150 to $600, Omnivortex starts at $400), and it is financing-agnostic: the appointment counts whether the homeowner ends up in a cash, loan, or third-party-ownership deal.
$300 setup + $249 per booked appointment.
A shrinking market cannot afford wasted dials.
Residential solar is not booming in 2026. It is contracting, and that changes what a good appointment vendor looks like.
CAC just went up 40%
Wood Mackenzie projects customer acquisition cost spiking to $0.84 per watt in 2026, up from a five-year low of $0.60/W in 2025, as the 2025 inbound rush created by the expiring tax credit dries up and installers compete harder for a smaller buyer pool.
Installs are forecast down 18 to 21%
The Section 25D federal tax credit ended December 31, 2025, no phase-down. SEIA forecasts residential installations falling 18 to 21% in 2026 as a result. Fewer total buyers means every appointment has to actually be a fit, not a name on a list.
100+ installers have already folded
More than 100 US solar companies have filed bankruptcy or shut down since 2023, including Freedom Forever, the #2 US residential installer, in Chapter 11 on April 15, 2026. Buyers are wary of anyone who looks like the next name on that list.
Dealer fees are squeezing the redline
The average embedded solar loan dealer fee runs around 22% in 2026, adding $5,700 or more to a typical loan balance. That fee funds the entire setter and closer commission stack, and it is under pressure as CAC rises, which is exactly why cheaper, more accountable appointment acquisition matters more this year, not less.
One system, four moving parts.
How a name on a list turns into a booked, kept consultation on your calendar.
Territory-matched list build
We source and verify homeowners inside your exact service territory ourselves. Nothing pulled from a shared database three other installers have already dialed this week.
Real conversation, real qualification
A live phone conversation checks homeownership, roof and shade fit, and financing openness against the criteria you set at kickoff, not a script read at whoever picks up.
Double-confirmed booking
The homeowner confirms once when they pick the time, and again as the appointment approaches. Only appointments that clear both checkpoints land on your calendar.
Free no-show replacement
If the homeowner is not home, or is not reachable within a short grace window, the sit is marked a no-show on our end and replaced at no charge.
Pay per booked sit. Nothing else.
$300 one-time setup, then $249 per booked appointment.
The setup fee covers your territory list build, campaign configuration, and calendar integration. After that the per-appointment rate is fixed and published: $249. No retainers, no monthly minimums, no per-lead fees, and no charge for a no-show, because a no-show gets replaced free instead of billed.
Exclusive
Every appointment is booked for you and only you. It is never resold to another contractor.
Pay per booked sit
You pay when a qualified, double-confirmed appointment lands on your calendar.
No retainer
No monthly minimums and nothing owed between booked appointments.
Small one-time setup
Covers your list build, campaign, and calendar integration.
Your bar, written down before we dial.
A qualified sit is not a judgment call made after the fact. It is a short, specific list you sign off on at kickoff.
Territory
The exact counties, zip codes, or utility territory you sell into, nothing outside your footprint.
Homeowner fit
The person on the appointment owns the home, is on the deed or mortgage, and the roof and shading are not an automatic disqualifier.
Availability
A real block of time the homeowner has agreed to, with both decision-makers present if the household needs both.
Open to a financing path
Willing to at least hear cash, loan, or third-party-ownership (lease or PPA) options, since a pay-per-sit model has to convert regardless of how the deal ultimately gets financed.
What actually makes this different.
None of the fifteen solar lead and appointment vendors we reviewed disclose who is actually making the calls. That silence is the gap, and it matters more after a settlement like Momentum Solar reached.
Exclusive, never resold
Every appointment is booked for your territory only. It never gets sold to a second or third installer behind your back.
Double-confirmed
Two checkpoints before a slot counts as booked: when it is scheduled, and again as it approaches. That catches a cold-footed homeowner before your rep drives out.
Human-dialed, not robocalled
Every call is placed by a trained, neutral-accent-English Egyptian VA, not an autodialer. Momentum Solar settled a $20 to $30 million TCPA class action over unsolicited calls in 2025. We built the opposite model on purpose.
No-show, never billed
A no-show costs you nothing. It gets replaced free instead of invoiced, which is not how every appointment vendor in this category runs.
Solar appointment setting, answered.
How much does solar appointment setting cost with VA Horizon?
How does $249 compare to what other solar appointment vendors charge?
Does the appointment still count if the homeowner ends up leasing instead of buying?
What counts as a qualified appointment?
What happens if the homeowner is not home?
Who is actually making the calls?
See your launch date this week.
Book a 15-minute call. We map your territory and criteria, confirm the $249 per-sit rate, and give you a start date inside the week.
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