Why So Few Solar Appointment Vendors Publish a Price
Pricing opacity is close to universal in the solar appointment and lead category. Solar Exclusive, one of the largest named players in this space, does not publish a number at all, its pricing page routes straight to "book a strategy call." Most of the pay-per-lead vendors in this table publish some pricing detail, but the booked-appointment vendors, the closest direct comparison to a pay-per-sit model, are the hardest to find a public number for. That makes the vendors below that do publish something worth lining up in one place.
The 2026 Vendor Pricing Table
| Vendor | Model | Price | Notes |
|---|---|---|---|
| RunsForYou | Booked appointment | $150 to $600 per appointment | Also sells exclusive leads $90 to $350; a commission-only option is available |
| Omnivortex ("Solar Pay Per Deal") | Guaranteed exclusive appointment | From $400 per appointment | Every appointment stated exclusive on the vendor's own pricing page |
| Category cluster (multi-source) | Pre-set / booked appointment | $200 to $500 per appointment | Triangulated across the vendor prices in this table and this research |
| Solar Exclusive | Pre-set exclusive appointment | Not published, "book a strategy call" | Claims 1,500-plus clients served across 43 states on its own site |
| Clean Energy Experts | Pay-per-lead (not appointments) | $15 (ND / MN) to $1,000-plus (West Coast) | Publishes state-by-state pricing; leads, not booked appointments |
| Invention Solar | Fresh-to-aged lead tiers | $3.00 (0 to 7 days) down to $0.50 (91-plus days) | Rare, unusually transparent tiered lead table; leads, not appointments |
| Aged Lead Store | Age-tiered aged leads | $0.17 to $1.50 by age band | Leads, not appointments; also publishes its own "best providers" roundup |
| VA Horizon | Exclusive, double-confirmed pay-per-sit | $300 one-time setup, then $249 per appointment | Financing-agnostic; no-shows never billed |
All figures above are each vendor's own currently published 2026 pricing except where noted as a custom quote. Vendor-published performance claims describe that vendor's own book of business, not a guarantee.
What the Spread Actually Tells You
Leads and appointments are not the same product, and the table above mixes both on purpose, because most buyers researching "solar appointment cost" end up comparing quotes across both without realizing it. A $0.50 aged lead and a $400 booked appointment are not competing offers, they are different products at different points in the funnel. The number that matters is less the sticker price than what happens after you pay it: whether the appointment is exclusive or shared, whether a no-show gets replaced, and whether the price you were quoted is the price on the invoice.
VA Horizon's $300 setup plus $249 per appointment sits inside the sourced $200 to $500 category cluster for booked appointments, published up front rather than behind a strategy call, with no-shows never billed. See the full billing model on the solar pricing page, and how the exclusivity and confirmation mechanics compare to a shared-lead model on the VA Horizon vs shared solar leads page.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- RunsForYou, solar leads and booked appointments
- Omnivortex, Solar Pay Per Deal pricing
- Solar Exclusive, buy solar appointments
- Clean Energy Experts, solar lead cost breakdown
- Invention Solar, how much do solar leads cost
- Aged Lead Store, solar installation leads pricing