What $249 Per Solar Appointment Actually Buys

Pricing Opacity Is the Norm in This Category

Solar Exclusive claims 1,500-plus solar companies served, 2 million-plus leads generated, and 5-15x client ROI, but its site does not publish a price. The offer is "book a strategy call." RGR Marketing runs dynamic, real-time pricing on a ping/post model with no public solar-specific number, sold alongside mortgage and home-improvement leads rather than as a solar-only product. Martal Group and Abstrakt Marketing Group, both B2B outbound partners serving solar installers and EPCs, also run custom-quote models with no public rate card. The generalist call-center tier, firms like Nexus Teleservices and Quality Contact Solutions that treat solar as one of several verticals they serve rather than a specialty, follows the same pattern: no public per-appointment number anywhere in their marketing.

The Vendors Who Do Publish Something

A few vendors are more transparent, though not always on the same unit. Clean Energy Experts publishes per-lead pricing by state, from roughly $15 in North Dakota and Minnesota up to $1,000-plus on the West Coast, but that is a lead price, not an appointment price, a different product entirely. RunsForYou is the closest direct comparison: exclusive leads at $90 to $350, booked appointments at $150 to $600, with a commission-only option available. Omnivortex advertises appointments starting at $400, each one guaranteed exclusive.

What's Actually Included in the $249

VA Horizon's model is a $300 one-time setup, then $249 flat per appointment, and every appointment included in that price meets the following bar:

• Exclusive: not resold to another installer or dealer in your territory.
• Double-confirmed: reconfirmed with the homeowner before it lands on your calendar, not just booked once and hoped for.
• Matched to your written criteria: financing readiness, roof type, ZIP, or whatever qualification bar you set, or it is not billed at all.
• No-show protected: if the appointment does not show, it is never billed.
• Billed weekly with receipts: a paper trail on exactly what you paid for, not a monthly invoice you have to take on faith.

The $300 setup is a one-time cost, not a recurring fee stacked on top of the per-appointment rate.

How It Stacks Up

VA Horizon's $249 flat rate sits inside the roughly $200 to $500 range the category's own sourced pricing clusters around, below RunsForYou's top end and above Omnivortex's floor. The difference is what's built into the base price versus sold as an upsell: exclusivity, reconfirmation, and no-show protection are standard here, not add-on tiers. Price alone doesn't tell you what's actually deliverable, though. Read the no-show and replacement policy on any vendor you compare, published rate or not, before deciding on price per unit.

Why Publish the Number At All

A strategy-call gate is the default in this category, and it puts the burden on the installer or dealer to book a call just to learn whether a vendor fits their budget. Publishing pricing removes that friction and lets a buyer self-qualify before ever picking up the phone, a genuinely uncommon posture in a market where custom-quote pricing is the norm.

Sources

The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.

• Solar Exclusive, buy solar appointments
• RGR Marketing, buy solar leads
• Clean Energy Experts, cost of solar leads
• RunsForYou, solar leads and appointments pricing
• Omnivortex, solar pay per deal

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