Pricing Opacity Is the Norm in This Category
Solar Exclusive claims 1,500-plus solar companies served, 2 million-plus leads generated, and 5-15x client ROI, but its site does not publish a price. The offer is "book a strategy call." RGR Marketing runs dynamic, real-time pricing on a ping/post model with no public solar-specific number, sold alongside mortgage and home-improvement leads rather than as a solar-only product. Martal Group and Abstrakt Marketing Group, both B2B outbound partners serving solar installers and EPCs, also run custom-quote models with no public rate card. The generalist call-center tier, firms like Nexus Teleservices and Quality Contact Solutions that treat solar as one of several verticals they serve rather than a specialty, follows the same pattern: no public per-appointment number anywhere in their marketing.
The Vendors Who Do Publish Something
A few vendors are more transparent, though not always on the same unit. Clean Energy Experts publishes per-lead pricing by state, from roughly $15 in North Dakota and Minnesota up to $1,000-plus on the West Coast, but that is a lead price, not an appointment price, a different product entirely. RunsForYou is the closest direct comparison: exclusive leads at $90 to $350, booked appointments at $150 to $600, with a commission-only option available.
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Exclusive, confirmed solar appointments. Pay per booked appointment. Pricing set on a short call.
Book a Solar CallWhat's Actually Included in Each Appointment
VA Horizon's model is pay per booked appointment, with the rate set on a short call, and every appointment you pay for meets the following bar:
- Exclusive: not resold to another installer or dealer in your territory.
- Double-confirmed: reconfirmed with the homeowner before it lands on your calendar, not just booked once and hoped for.
- Matched to your written criteria: financing readiness, roof type, ZIP, or whatever qualification bar you set, or it is not billed at all.
- No-show protected: if the appointment does not show, it is never billed.
- Billed weekly with receipts: a paper trail on exactly what you paid for, not a monthly invoice you have to take on faith.
There is no retainer, and your rate is set on a short call and written into your agreement.
How It Stacks Up
Booked solar appointments cluster around roughly $200 to $500 in the category's own sourced pricing, and VA Horizon sets its per-appointment rate on a short call. The difference is what's built into the base price versus sold as an upsell: exclusivity, reconfirmation, and no-show protection are standard here, not add-on tiers. Price alone doesn't tell you what's actually deliverable, though. Read the no-show and replacement policy on any vendor you compare, published rate or not, before deciding on price per unit.
Why Publish the Number At All
A strategy-call gate is the default in this category, and it puts the burden on the installer or dealer to book a call just to learn whether a vendor fits their budget. Publishing pricing removes that friction and lets a buyer self-qualify before ever picking up the phone, a genuinely uncommon posture in a market where custom-quote pricing is the norm.
Sources
The external data in this article draws on the sources below. Figures described in the text as estimates or industry triangulations are directional and are not attributed to a single dataset.
- Solar Exclusive, buy solar appointments
- RGR Marketing, buy solar leads
- Clean Energy Experts, cost of solar leads
- RunsForYou, solar leads and appointments pricing