Solar lead qualification, answered inside 60 seconds.
VA Horizon qualifies solar leads with a sub-60-second first-touch response, then books only the ones that clear your written criteria into a double-confirmed appointment. It is $300 one-time setup, then $249 per booked, qualified sit. Speed matters here specifically because response time is repeatedly cited as one of the biggest levers on whether a lead ever becomes a kept appointment.
$300 setup + $249 per booked appointment.
Most solar leads die in the gap between capture and callback.
A lead is not an appointment. The distance between the two is where most vendors lose the deal, and most of it comes down to speed and criteria.
Slow response kills the deal before it starts
Speed-to-lead is repeatedly flagged as one of the biggest levers on conversion in solar sales research: a homeowner who fills out a form is comparing options in that moment, and the vendor who reaches them first has a real structural edge over the one who calls back tomorrow.
No-shows run 30 to 40% even on paid leads
Invention Solar reports no-show rates of 30 to 40% even on leads homeowners already paid for. A qualification process that only checks whether a form was filled out, without confirming real intent and availability, is building a pipeline full of empty calendar slots.
Close rates already sit at 8 to 12%
Industry-cited solar lead-to-close benchmarks run 8 to 12% on average, 15% plus for top performers, per data published by AgentZap. Every unqualified appointment that reaches a rep calendar is diluting a number that is already tight.
Referral leads convert far better than phone leads
One breakdown published by SunVoy puts referral leads at roughly 80% booked and 37.5% closed, versus 71% booked and 25% closed for phone leads. Qualification criteria that ignore lead source and context leave real conversion rate on the table.
Qualification, start to booked slot.
What happens between a raw lead landing and a sit hitting your calendar.
Sub-60-second first touch
A trained VA reaches out inside 60 seconds of a lead coming in, while the homeowner is still thinking about solar, not a day later when the moment has passed.
Criteria check, live
Homeownership, territory, roof and shade fit, and financing openness get checked against your written criteria in that first conversation, not assumed from the form fields.
Double-confirmed booking
A qualified homeowner books a time, confirms it once at booking, and confirms again as the appointment approaches.
Only qualified sits get billed
Anything that does not clear your criteria never reaches your calendar, and anything that no-shows after confirming gets replaced free.
You pay for qualified, booked sits. Nothing upstream of that.
$300 one-time setup, then $249 per booked appointment.
The setup fee covers your criteria build, campaign configuration, and calendar integration. After that, you pay $249 per booked, qualified appointment. The qualification work itself, including leads that never clear your bar, is not billed separately.
Exclusive
Every appointment is booked for you and only you. It is never resold to another contractor.
Pay per booked sit
You pay when a qualified, double-confirmed appointment lands on your calendar.
No retainer
No monthly minimums and nothing owed between booked appointments.
Small one-time setup
Covers your list build, campaign, and calendar integration.
What "qualified" means, in writing.
A qualified appointment clears a specific checklist, not a gut call from whoever answers the phone.
Territory
Inside the exact counties, zip codes, or utility territory you actually sell into.
Homeowner fit
Owns the property, is on the deed or mortgage, and roof condition or shading is not an automatic disqualifier for your install criteria.
Availability
A specific time slot the homeowner has agreed to and both confirmed, with the right decision-maker present.
Financing openness
Willing to hear at least one path, whether that is cash, loan, or third-party-ownership, so the appointment converts regardless of how the deal ultimately gets structured.
Why speed and criteria both matter here.
Fast response without real qualification just produces fast no-shows. We built the process to fix both halves.
Sub-60-second response
A trained VA reaches a new lead inside 60 seconds, the window research consistently flags as the difference between a booked sit and a cold trail.
Written criteria, checked live
Every qualification call runs against the specific bar you set at kickoff, not a generic solar-interest script.
Double-confirmed, not single-confirmed
Two checkpoints catch a homeowner who cools off between booking and the actual appointment, which is where a real chunk of that 30 to 40% no-show rate comes from.
No-show, never billed
If a confirmed appointment still falls through, it is replaced free, not invoiced.
Solar lead qualification, answered.
Why does response speed matter this much for solar leads?
What counts as a qualified solar lead?
How much does lead qualification cost?
Why do paid solar leads still no-show 30 to 40% of the time?
Do you qualify leads I already have, or only ones you generate?
Stop paying for leads that were never going to sit.
Book a 15-minute call. We map your qualification criteria, confirm the $249 rate, and give you a launch date inside the week.
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