Outsource the appointments, not the close.
VA Horizon replaces the acquisition side of your solar sales stack, the setters, the dialers, the shared or aged lead lists, with a single per-appointment relationship: $300 one-time setup, then $249 per booked, double-confirmed consultation. You keep your closers. We stop feeding them appointments that fall apart before the visit.
$300 setup + $249 per booked appointment.
In-house acquisition has its own hidden dealer fee.
Building an in-house or 1099-dealer acquisition team is not free just because there is no line item that says appointment setting.
Setters are commissioned, not salaried favors
Published solar commission data puts setter pay at roughly $0.05 to $0.15 per watt and closer pay at $0.20 to $0.50 per watt, per Everstage, on top of any base or draw. A setter bench is a real, ongoing payroll and management commitment before a single appointment gets booked.
Dealer fees fund the whole commission stack
The average embedded solar loan dealer fee runs around 22% in 2026, adding $5,700 or more to a typical system loan, per IntegrateSun. That fee exists specifically to fund the setter-and-closer commission chain in dealer-network models, and it is under real margin pressure as CAC rises.
CAC just jumped 40% industry-wide
Residential solar customer acquisition cost is projected to spike to $0.84 per watt in 2026 from a five-year low of $0.60/W in 2025, per Wood Mackenzie. An in-house acquisition arm absorbs that entire increase directly. A per-appointment vendor lets you decide, appointment by appointment, whether the math still works.
Dealer networks carry their own trust risk
Titan Solar Power, once a top-10 residential installer, collapsed into Chapter 7 in June 2024 amid claims tied to commission-driven overselling by its dealer network. Outsourced acquisition is not automatically safer than in-house. It depends entirely on what the vendor is actually held accountable to.
What gets handed off, and what stays yours.
This replaces the acquisition layer, not your close process.
You keep the close
Your closers still run the in-home or virtual consult and sign the deal. We hand off a qualified, confirmed homeowner, not a lead you still have to convert into an appointment yourself.
We run the list and the dial
Territory list build, outreach, and qualification all sit on our side, staffed by trained Egyptian VAs working your written criteria.
Double-confirmed before it is yours
Every appointment clears two confirmation checkpoints, at booking and again before the sit, before it counts as delivered.
You pay per booked sit, not per headcount
No salaries, no commission overrides, no dealer-network management. Just $249 per appointment that actually happens.
One rate, no acquisition payroll to manage.
$300 one-time setup, then $249 per booked appointment.
The setup fee covers your territory list build, campaign configuration, and calendar integration. After that, you pay $249 per booked, double-confirmed appointment: no setter salaries, no per-watt commission overrides, no dealer-network percentage, and no charge for a sit that never happens.
Exclusive
Every appointment is booked for you and only you. It is never resold to another contractor.
Pay per booked sit
You pay when a qualified, double-confirmed appointment lands on your calendar.
No retainer
No monthly minimums and nothing owed between booked appointments.
Small one-time setup
Covers your list build, campaign, and calendar integration.
The criteria your closers actually want on the calendar.
Set once at kickoff, applied to every appointment that reaches your team.
Territory
Matched to wherever your install crews or closer coverage actually operates.
Homeowner fit
Owns the property, is a real decision-maker, and roof or shade conditions are not an automatic disqualifier.
Availability
A confirmed, specific time your closing team can actually hold, not a loose commitment to sometime this week.
Financing openness
Open to cash, loan, or third-party-ownership, since a closer should not lose the deal over a financing structure the appointment never screened for.
Why this beats building the bench yourself.
The point is not that outsourcing is automatically better. It is that this specific model is accountable in ways a dealer network or an in-house hire is not.
No hiring, training, or turnover risk
You are not managing a setter bench, its ramp time, or its churn. You are buying a delivered, confirmed outcome.
Financing-agnostic by design
The appointment counts whether the homeowner lands on cash, loan, or lease. The share of solar reps reporting majority third-party-ownership books is expected to hit 65% in 2026, up from 44% in 2025, per Aurora Solar.
No-show, never billed
A confirmed appointment that falls through is replaced free. Your closers are not absorbing the cost of a bad no-show rate.
Receipts-backed, not a black box
Every appointment carries the conversation log behind it, so you can see exactly why that homeowner is on the calendar.
Solar sales outsourcing, answered.
What is the difference between this and hiring a 1099 dealer network?
How much does outsourcing appointment setting actually save versus hiring in-house?
Do I still need my own closers?
Does the appointment still count if the homeowner picks a lease instead of a loan?
What happens if an appointment no-shows?
Keep your closers. Outsource the calendar.
Book a 15-minute call. We map your territory and closer capacity, confirm the $249 rate, and give you a launch date inside the week.
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