Solar Appointment Setting in Texas

Texas ranks top-10 for new capacity. It also just tightened the rules on how solar gets sold.

Texas ranks among the top-10 US states for new solar capacity, with top-tier solar resource and a market large enough that Sunder Energy, the 1099 dealer-network SunPower acquired in September 2025, drew more than 75% of its pre-acquisition volume from just Texas, California, and Florida combined. That scale is exactly why the state's regulatory posture toward solar sales matters more here than almost anywhere else in the country right now. Texas SB 1036 took effect June 20, 2025, extending a homeowner's right to cancel a solar contract to 5 business days, applying that right across cash, loan, lease, and PPA deals alike, and explicitly targeting door-to-door and high-pressure sales tactics as the behavior it was written to stop. Any appointment-setting operation working Texas has to disclose that cancellation window as a matter of state law, and a vendor that will not put that disclosure in writing is a real liability for the installer or dealer buying appointments from them, not just a compliance footnote. That law did not arrive in a vacuum. On April 3, 2026, Texas Attorney General Ken Paxton announced a major initiative targeting solar companies for fraudulent and deceptive sales practices, explicitly naming Freedom Forever, the #2 US residential installer with 6.1% national market share, days before that company filed Chapter 11 on April 15, 2026, with $500 million to $1 billion in liabilities, 3,600-plus employees, and roughly 2 GW installed across 35 states. Freedom Forever is one of more than 100 US solar companies that have filed bankruptcy or shut down since 2023, a scale unseen in the sector for roughly two decades, and Texas homeowners who have watched a name-brand installer collapse under an active state fraud probe are a harder sell for anyone running a script that even brushes against high-pressure tactics.